A$AP Rocky is getting dapper for Dior Homme.

The Harlem rapper, who released At.Long.Last.A$AP last year, stars in the menswear brand’s Winter 2016/2017 campaign. According to Dior Homme, Rocky embodies “the empowered masculinity of today’s urban dandy.”

He opened about up his new role, meshing urban and formal brands in fashion. “It’s dope when you can mix it,” Rocky told WWD. “It’s all about taking two worlds like streetwear and high-end and kind of mashing them together. But when it comes to Dior, it’s just prestige and elegance in my opinion. It’s almost like Coco Chanel was for the lady.”

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