So you want to start a business? You want to be taken seriously as an artist? Well my friend, the only way to be taken seriously by anyone and have any sense of identity is if you have a strong presence, a brand. A brand is what identifies you and what you do. What sets you apart from the rest of the competition. The stronger your visual presence, the more attention and consideration you will receive. Being an Art Director myself and having years of experience in brand identity I can assure you that taking the time to focus on creating a name for yourself the right way is worth making the investment. Is it expensive? Well, its not cheap, but you have to ask yourself, are you willing to invest in yourself? Do you believe whole heartedly that your business or name can soar? If you do, then there’s no question about it that you are willing to do what it takes to take the necessary measures to make your vision a reality. The question is are you ready?
Here are some tips on how to better your brand:
1. Get a website created. Most, if not all business, artists, and professionals have websites. If you don’t have a website in this day and age, you can forget about being taken seriously.
2. Get a logo created. A logo is a representation of you and your business. Its a symbol. Its what brings in revenue when consumers recognize it. Its a very important investment
3. Social Media. Facebook, Twitter, Youtube, Vimeo, SoundCloud, Blogs, These are ways to reach out to your audience. Getting them customized (depending on the social network) will make you stand out from the rest of your competition.
4. Stationary. Yes Business cards and letterheads are still relevant. You need them to pass along to prospects. You never know who you may meet.
5. Press/Media Kits. These are very important for your brand. Its a package that summarizes what you or your business is about. Having Press kits on hands for investors and consumers can really spark an interest.
So these are some basic tips on how to better your brand for yourself and for your business. Hopefully these tips can help you and inspire you to want take the time and follow your dreams
-Jacqueline Monique, B.F.A. Art Director