Is Rihanna’s “LOUD” Tour In Trouble?


Reports are saying that Rihanna’s upcoming Loud tour may be in trouble. According to The New York Post, Ri Ri is having a tough time packing arenas, just like she did on her 2010 Last Girl on Earth tour. Sources said that after poor US concert pre-sales last month, Rihanna has been advised to cancel domestic dates on her Loud tour.

The source said, “It has been a big disappointment. The ticket sales in big US cities like Boston are so bad, they will barely cover basics like the lighting and other arena costs. Tour managers are begging local radio stations to do giveaways.”

Rihanna is scheduled to perform at T.D. Garden arena in Boston on July 24th with Cee Lo Green — and only 3,7000 have been sold. Sources on the tour said that she needs to sell at least 15,000 to break even. They reportedly expect more than a half-million dollars in losses form the Boston concert alone.

An insider said, “She should’ve been doing theaters and smaller venues. She’s not ready to headline an arena tour.”

Sources say while the ticket sales are low, Rihanna is still making diva demands. An insider said, “It’s the normal diva requests, which is tolerated, when you make money.”


Rihanna is still stunned by the controversy surrounding her latest single “S&M.” In her interview with Vogue Magazine, Ri Ri said she was using the sexual term as a metaphor for her relationship with the media. Ri Ri said, “The song can be taken very literally, but it’s actually a very metaphorical song. It’s about the love-hate relationship with the media and how sometimes the pain is pleasurable. We feed off it – or I do. And it was a very personal message that I was trying to get across.”

She continued, “I wanted the video to say that but still play off of the theme of S&M. And I mean, wow, people went crazy. They just saw sex. And when I see that video, I don’t see that at all. I wanted it to be cheeky. There’s no other way to take it.”

Ri Ri also spoke out on critics who say she is setting a bad example for young fans. She said, “Pop culture is changing. It’s becoming more rock ‘n’ roll. And the pop icons nowadays are very fearless, unapologetic, edgy and it’s a lot for people to swallow sometimes. Because people still think pop star equals role model, but it’s almost impossible to walk that line.”
She continued, “I’ve struggled with it and have come to the conclusion that I can only live my life for me. I definitely want to help and teach little girls whenever I can, but then there is the character that I have to play in my videos to tell stories.” She added, “It’s art. And a lot of the parts that I play aren’t necessarily what I stand for in real life. But it’s hard to differentiate that sometimes.”


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