Snoop Dogg is promoting a new, caffeine laced alcoholic drink that has already prompted calls for its ban even before it hits the market next month. According to Reuters, the drink, called Blast by Colt 45, is manufactured by Pabst Brewing company. A promo video features Snoop posing with scantily clad women at a photo shoot. The 23.5 ounce drink has a 12 percent alcohol content and comes in grape, raspberry watermelon, strawberry lemonade and blueberry pomegranate flavors.
Critics say the drink is a hazard for young people because it can be confused with soft drinks. John Challis, senior vice president of Daytop Treatment Services — which is aimed at rehabilitating substance abusers said, “You look at this product, and you think it’s a fruit drink. They (breweries) are creating a demand, and then offering the supply.”
Some are comparing Blast to Four Loko — the drink that made national headlines last year when nine college students in Washington State were hospitalized for alcohol poisoning after drinking it and similar beverages. It has been banned in New York and four other states.
Blasts hits stores on April 5th.
Snoop’s promo for the drink Blast