IAA SPOTLIGHT: Get To Know ARAY-Austin’s Uprising Star!


IAA:  What city and state are you from?

ARAY:  I am from Austin, Tx. I always tell people I wasn’t born in Austin, I just moved down here as fast as I could!! It’s an extremely amazing city, with a great and original vibe to it! There is so much musical talent down here it’s crazy!!

IAA:  What is your music background?

ARAY:  Well I believe all artists start out as fans. When i was growing up I did band and choir classes both in school.  I always wanted to be around music. Then at the age of 14 (1998) I started writing my own music under the rap name Powder. I recorded my first 4 song demo Just The Beginning at the age of 17 (2001) as Powder. Well 10 years later, and a name change (Powder to ARay) and here we are! The rest is history.

IAA:  What inspired you to pursue music?

ARAY:  Growing up and listening to music and really feeling the passion inspired me.

I was inspired by the storytelling,  watching artists express themselves, and wanting to emulate it. I fell in love with the way lyricists exposed the ugly truths of our society that sometimes we as a society tend to ignore! I fell in love with that. Music has always pulsated through me.

IAA:  What are your songs about?

ARAY:  My songs are about my life, relationships, hardships, fun times, everything. I write about personal experiences and experiences I see someone else going through.


IAA:  Do you write your own music?

ARAY:  Of course I write all of my music and I always will. I feel like writing is what makes my music MINE.

IAA:  Who are your musical influences ?

ARAY:  Wow! So many to list, 2pac, Tech N9ne, E-40, Roger Troutman, Rage Against the Machine, Bone Thugs, Notorious (BIG and L), Dr Dre and NWA, Tom Petty, DJ Quik, UGK, Alot of West Coast and Bay Area artists, Method Man, KRS-1, and so many more.

IAA:  How would you describe your music to people ?

ARAY:  My music is real and genuine. It’s in your face and It’s me.  ARay is short for Adam Raymond so my music is a reflection of who I am…

IAA:  What makes you stand out from other artist ?

ARAY:  Passion, Dedication and Energy is what makes me stand out from others. I will not be stopped. My music will always remain true to me and to my fans!

IAA:  What are some upcoming projects you are currently working on?

ARAY:  I am working on a follow up solo album for “Greatest Misses“. I’m working on a new group EP with Hack Naja (www.hacknaja.com) titled Super Smash Bros, It will be Released Spring 2012. Also, Hack and I are about to shoot a new music video for a track we have called “Different“. I also will be  performing in Texas, Colorado, Wyoming, California and all over! We’re always booking new shows!

IAA:  What are your career goals? Where do you see yourself in 10 years?

ARAY:  I would like a  record deal/distribution deal so that my music can get out there. I would love to rock my own National Tour someday!! One of my biggest goals is basically to survive off of my music and my music alone! At the top.

IAA:  How can your fans access your music and contact you?

ARAY:  Best way is the Official Website: www.araymusic.com , Facebook: www.facebook.com/arayofble , Twitter: www.twitter.com/arayble and Youtube:www.youtube.com/aray512









  1. im always proud to see an underground artist come as far as he has, especially when he’s a homie on a real level. a-ray and hack both have rocked numerous shows together and their music is un f***ing beatable. end of story.