CURTIS MULLEN: Philadelphia, PA; (North Philly)
IAA: What is your musical background?
CURTIS MULLEN: I grew up in North Philadelphia, in the City of Brotherly Love, where music was therapy for your soul, and it gave you a good feeling. When I was growing up, hip-hop was new and fresh, and everyone wanted to be a part of it. My love for hip-hop led me to establishing my own management company, Viking Entertainment LLC. My artists on my label have released independent projects and traveled around the states networking and promoting their material. I am also a hip-hop editor in a Philadelphia basketball magazine, CHECKBALL MAG, writing for its hip-hop’s entertainment section along with promoting Viking Entertainment’s artists and projects.
IAA: What inspired you to pursue music?
CURTIS MULLEN: My love for the hip-hop culture was strong. However, I was content with just listening to and enjoying the music. However, I have two cousins who are recording artists and they felt I had the qualities of a good personal manager. After constantly turning them down, I decided to take one of my cousins up on his offer. Within months, we were negotiating a possible deal with former Washington Redskins football player, Lavar Arrington. These negotiations caused me to go all-in as a personal manager. Now I am operating the Viking Entertainment record company.
IAA: What type of music does your artists write?
CURTIS MULLEN: My artists write hip-hop, R&B, and pop music. My artists write about everything that affects one’s emotional health, good or bad, from relationships, politics, life or death, growing pains, school, story-telling, family, the joys of life, overcoming odds, etc.
IAA: Do the artist you manager write your own music?
CURTIS MULLEN: My artists from the oldest to the youngest, such as, Young Spitty, who just turned 16 years old, write 100% of their music. My artists feel everyone has a story to tell. And, who better to tell their own stories than them.
IAA: Who are your musical influences?
CURTIS MULLEN: My musical influences are the hip-hop pioneers of the 70’s, Michael Jackson, Prince, Run DMC, Big Daddy Kane, NWA, New Edison, The Fat Boys, Tupac, Nas, and even the artists who never reached their goals but made good music.
IAA: How do you describe your artists’ music to people?
CURTIS MULLEN: When I describe my artists’ music to people, I let them know that they have unique talents and are focused on making good music that everyone can enjoy and relate too. Depending on the occasion or event, my artists have music for all ages. Viking artists pour their life in their music expressing themselves proving that they can carry the torch to keep today’s music in good standing.
IAA: What makes your artists stand out from other artists
CURTIS MULLEN: First, being in Philadelphia where everybody and their mother raps; to capture my attention, the artist have to be unique like a red umbrella amongst the thousands of black ones. Then I help the artist distinguish themselves from other artists by teaching them that the music industry isn’t just based on talent alone. Sometimes, even the most talented artists do not make it. Viking artist learn about the music business, and they learn to keep up with the ever changing music industry. Lastly, my artists also distance themselves from their competition by receiving direct feedback from their targeted audience giving them a good idea of the potential of the music they are making.
IAA: What are some upcoming projects you are currently working on?
CURTIS MULLEN: Viking Entertainment is currently working on several mixtapes along with constantly building its artists song catalog. J. Sean is currently working on his mixtape. Young Spitty, who has been holding the label down, is working on AV2 (Anticipation Vol 2). Besides this as a manager, my year long project is to constantly evaluate and record new talent, and to continue make my company stronger.
IAA: What are your career goals? Where do you see yourself in 10 years?
CURTIS MULLEN: My career goals are to make my artists strong young men and women who are able to raise healthy families, and become individuals who are not selfish, and are concerned about local and worldwide issues. Second, I will love to be able to put my artists in a position to release music with a major record label. Or, I want my artist to make money independently fulfilling their dreams in the entertainment industry which they love.
In 10 years I see myself continuing to develop and nurture new talent. But, I also want to have a non-profit business teaching kids about the music industry, tutoring them in finance, math and science to produce future doctors and engineers like myself. Lastly, I will remain involved with both teaching kids how to play basketball, and work with kids with behavior problems.
IAA: How can your fans access your artists’ music and contact you?
CURTIS MULLEN: You can access my artists’ music and contact Viking Entertainment management through its company website www.vikingmuzic.com email: email@example.com on the following social networks (YouTube, twitter, Facebook, and MySpace).
Manager: Twitter – (Viking42), Youtube – (VikingEnt1 Channel) www.vikingmuzic.com
Young Spitty : Twitter – (@Youngspitty215 ), Youtube -(Young Spitty)
Corey Wims : Twitter- (@TSOP), Youtube & Facebook–(Corey Wims)
J.Sean : Twitter -(@princejsean) , Youtube -(princejsean) and www.hotnewhiphop.com/princejsean