For the past three years, Jordan Howard has demonstrated true passion and talent for creating Hip Hop music, escalating himself to an artist whose music is worthwhile. Under the mentorship of his father, Freddroc, a music producer, Jordan Howard is consistent with committing time to the studio and writing his own material. With the release of his first mix-tape, “Real.Life.Music” back in early 2011, and his second, “Real.Life.Dreams,” in May of this year, he has proven his dedication to creating stand-out Hip Hop music. Though actively pursuing a career in music, he has not neglected his academic studies. As a full-time student at Temple University in Philadelphia, he is working toward a degree in Media Studies and Production.
IAA: What city and state are you from?
JORDAN HOWARD: I am from Ardmore, PA, 10 minutes outside the city of Philadelphia.
IAA: What is your music background
JORDAN HOWARD: My father has been making music over 25 years; basically as long as I have been alive. When I was a young kid, I used to stay up with him in his studio while he was working on different projects until I passed out asleep. As a matter of fact, I still do that to this day. During my younger years, I took drum lessons and played drums for my church.
IAA: What inspired you to pursue music?
JORDAN HOWARD: Well, one day when I was about 16 I was randomly browsing the Internet and stumbled across a free download of Fruity Loops. I’ve been exposed to my dad making beats all my life and I wanted to give it a try. I downloaded Fruity Loops, put together some beats and just started writing. When I first started out, my father always asked me to start rapping songs I knew to his beats. That soon led to me writing my own songs. My dad’s encouragement inspired me to start pursuing a music career.
IAA: What are your songs about? (themes)
JORDAN HOWARD: My songs cover a wide range of topics of everyday life as a young man, dreams of success and the nightmares of the struggle to get there. I like to touch on more personal topics as well such as relationships and internal emotions that most hip hop artists don’t normally speak on. I like to write from both personal experiences and experiences that I’ve seen other people go through. In other words, my songs just reflect life itself. My story isn’t the only story that I am trying to tell.
IAA: Do you write your own music?
JORDAN HOWARD: Yes, I do write all of my own music. I believe an artist who writes his or her own music makes the songs sound more authentic because at that point, they are writing from personal experiences and feelings. An artist who can write their own music can bring more to the table just like an artist who can produce as well, which I also can do in addition to being a vocalist.
IAA: Who are your musical influences?
JORDAN HOWARD: I would have to say that my father is my biggest influence. I grew up being exposed to a lot of different genres of music. A short list of some of my favorite artists past and present include artists such as: 2pac, Snoop Dogg, Nas, Wu Tang Clan, J Cole, Wiz Khalifa, Curren$y, Drake and too much more to name. Aside from my Hip Hop influences, my vibe is also heavily influenced by artists such as Frankie Beverly & Mase, The Gap Band, The Isley Brothers. I listen to all types of genres of music. I believe that it’s important to keep an open mind when you’re an artist because you want your music to appeal to as many people as possible.
IAA: How would you describe your music to people?
JORDAN HOWARD: I would describe my music as mellow, smooth & relaxing. My music can relate to a wide demographic as well. I touch on topics that the younger audience can relate to and the older generations can respect. My music isn’t vulgar or disrespectful in any way. Everything you hear is 100% real… nothing is fabricated. People have often described my music as “Feel Good Music,” which I can totally agree on. The Hip Hop scene is currently lacking the element of authenticity, and I believe that is something I definitely bring to the table. Freddroc and I like to keep things original. Freddroc or occasionally myself have either produced all of the songs you hear me rap over.
IAA: What makes you stand out from other artists?
JORDAN HOWARD: Well for one, I think the fact that my father produces a majority of my beats makes me stand out from the gate. I don’t know too many artists in any genre, let alone Hip Hop, who make music with their father. In Hip Hop, you usually hear artists talking about how their fathers were never present in their lives, my story is the complete opposite. I also produce some of my own beats as well. I am a writer and vocalist first, but I did produce a couple tracks on my last mix-tape as well. I like to think of our music as a hybrid between the classic golden era of hip hop, which was the 90s, blended with the new generation’s sound.
IAA: What are some upcoming projects you are currently working on?
JORDAN HOWARD: I am currently working on my next mix-tape, which is currently untitled, and is planned for a mid-late October release. I performed at the World Café Live on August 29th in University City in Philadelphia. I also performed at a Unity Day festival on September 8th at The Vernon Young Playground in Ardmore, PA. I am currently working on a song with Kuf Knotz that is going to be on his upcoming album, as well as another Philadelphia based artist, Drusef.
IAA: What are your career goals? Where do you see yourself in 10 years?
JORDAN HOWARD: My goal is to just touch as many people as I can with my music. I want the nation and the world to hear my story and what I have to say because I feel as though everyone can relate to my stories. It’s not about the money or the fame, it’s just about the music for me. People deserve to hear good music and I know people tend to like music they can connect to. In 10 years, I would love to see myself on a tour, doing performances all over the world. I am going to continue to grind hard and stay dedicated to producing quality music, so in 10 years I will be living the dream that I’ve had since I was a teenager in high school.
IAA: How can your fans access your music and contact you?
JORDAN HOWARD: My fans can access my music on these following sites:
Facebook Page: www.facebook.com/jhowfreddroc
Twitter: FOLLOW ME www.twitter.com/Jordan_L_Howard
Real.Life.Dreams (Mixtape): http://www.datpiff.com/Jordan-Howard-Reallifedreams-mixtape.349991.html