For the past three years, Jordan Howard has demonstrated true passion and talent for creating Hip Hop music, escalating himself to an artist whose music is worthwhile. Under the mentorship of his father, Freddroc, a music producer, Jordan Howard is consistent with committing time to the studio and writing his own material. With the release of his first mix-tape, “Real.Life.Music” back in early 2011, and his second, “Real.Life.Dreams,” in May of this year, he has proven his dedication to creating stand-out Hip Hop music. Though actively pursuing a career in music, he has not neglected his academic studies. As a full-time student at Temple University in Philadelphia, he is working toward a degree in Media Studies and Production.

IAA:  What city and state are you from?

JORDAN HOWARD:  I am from Ardmore, PA, 10 minutes outside the city of Philadelphia.

IAA:  What is your music background

JORDAN HOWARD:  My father has been making music over 25 years; basically as long as I have been alive. When I was a young kid, I used to stay up with him in his studio while he was working on different projects until I passed out asleep. As a matter of fact, I still do that to this day. During my younger years, I took drum lessons and played drums for my church.

IAA:  What inspired you to pursue music?

JORDAN HOWARD:  Well, one day when I was about 16 I was randomly browsing the Internet and stumbled across a free download of Fruity Loops. I’ve been exposed to my dad making beats all my life and I wanted to give it a try. I downloaded Fruity Loops, put together some beats and just started writing. When I first started out, my father always asked me to start rapping songs I knew to his beats. That soon led to me writing my own songs. My dad’s encouragement inspired me to start pursuing a music career.

IAA:  What are your songs about? (themes)

JORDAN HOWARD:  My songs cover a wide range of topics of everyday life as a young man, dreams of success and the nightmares of the struggle to get there. I like to touch on more personal topics as well such as relationships and internal emotions that most hip hop artists don’t normally speak on. I like to write from both personal experiences and experiences that I’ve seen other people go through. In other words, my songs just reflect life itself. My story isn’t the only story that I am trying to tell.

IAA:  Do you write your own music?

JORDAN HOWARD:  Yes, I do write all of my own music. I believe an artist who writes his or her own music makes the songs sound more authentic because at that point, they are writing from personal experiences and feelings. An artist who can write their own music can bring more to the table just like an artist who can produce as well, which I also can do in addition to being a vocalist.

IAA:  Who are your musical influences?

JORDAN HOWARD:  I would have to say that my father is my biggest influence. I grew up being exposed to a lot of different genres of music. A short list of some of my favorite artists past and present include artists such as: 2pac, Snoop Dogg, Nas, Wu Tang Clan, J Cole, Wiz Khalifa, Curren$y, Drake and too much more to name. Aside from my Hip Hop influences, my vibe is also heavily influenced by artists such as Frankie Beverly & Mase, The Gap Band, The Isley Brothers. I listen to all types of genres of music. I believe that it’s important to keep an open mind when you’re an artist because you want your music to appeal to as many people as possible.

IAA:  How would you describe your music to people?

JORDAN HOWARD:  I would describe my music as mellow, smooth & relaxing. My music can relate to a wide demographic as well. I touch on topics that the younger audience can relate to and the older generations can respect. My music isn’t vulgar or disrespectful in any way. Everything you hear is 100% real… nothing is fabricated. People have often described my music as “Feel Good Music,” which I can totally agree on. The Hip Hop scene is currently lacking the element of authenticity, and I believe that is something I definitely bring to the table. Freddroc and I like to keep things original. Freddroc or occasionally myself have either produced all of the songs you hear me rap over.

IAA:  What makes you stand out from other artists?

JORDAN HOWARD:  Well for one, I think the fact that my father produces a majority of my beats makes me stand out from the gate. I don’t know too many artists in any genre, let alone Hip Hop, who make music with their father. In Hip Hop, you usually hear artists talking about how their fathers were never present in their lives, my story is the complete opposite. I also produce some of my own beats as well. I am a writer and vocalist first, but I did produce a couple tracks on my last mix-tape as well. I like to think of our music as a hybrid between the classic golden era of hip hop, which was the 90s, blended with the new generation’s sound.

IAA:  What are some upcoming projects you are currently working on?

JORDAN HOWARD:  I am currently working on my next mix-tape, which is currently untitled, and is planned for a mid-late October release. I performed at the World Café Live on August 29th in University City in Philadelphia. I also performed at a Unity Day festival on September 8th at The Vernon Young Playground in Ardmore, PA. I am currently working on a song with Kuf Knotz that is going to be on his upcoming album, as well as another Philadelphia based artist, Drusef.

IAA:  What are your career goals? Where do you see yourself in 10 years?

JORDAN HOWARD:  My goal is to just touch as many people as I can with my music. I want the nation and the world to hear my story and what I have to say because I feel as though everyone can relate to my stories. It’s not about the money or the fame, it’s just about the music for me. People deserve to hear good music and I know people tend to like music they can connect to. In 10 years, I would love to see myself on a tour, doing performances all over the world. I am going to continue to grind hard and stay dedicated to producing quality music, so in 10 years I will be living the dream that I’ve had since I was a teenager in high school.

IAA:  How can your fans access your music and contact you?

JORDAN HOWARD:  My fans can access my music on these following sites:

YouTube: www.youtube.com/jhowfreddroc

Facebook Page: www.facebook.com/jhowfreddroc

Twitter: FOLLOW ME www.twitter.com/Jordan_L_Howard

Soundcloud: www.soundcloud.com/jordanhowardmusic

Real.Life.Dreams (Mixtape): http://www.datpiff.com/Jordan-Howard-Reallifedreams-mixtape.349991.html

Contact Info: JordanHoward4@gmail.com;freddroc@gmail.com













  1. I’ve seen my best friend/bro grow so much from when he first started. He stays true to what Hip-Hop originally was and is true to himself within his music. No doubt he has potential to go far and I’ll be behind him all the way!

  2. This was a very inspiring article! I wish you well in your endeavors. Please check out my article on @iaaindustrynews and leave a comment at:[http://shar.es/u5V8I ]

  3. I’ve known Jordan for a very long time and I was able to watch him grow into a wonderful young man. His music is original and classy. Also, his music helps me mentally stable because growing up in today’s society can be a challenge trying to overcome life’s battle as a african american student etc. I know that this is not the end, but the beginning of a great start for him Keep up the good work homie 🙂 I’m right by your side!!!

  4. Little brother….I am so proud of you. I have your mixtapes in my car and proud to brag about you. I have watched you grow musically and mentally. Keep up the great work. I know you will succeed. Speak your success into existence and it will come! #grind

  5. Keep doing your thing cousin! Your dedication and work ethic is admirable. With the talent you’ve been blessed with, pursuit of your degree, and a support system like you have, you will go above and beyond your goals. Hip-Hip needs more artists like you! Shout out to FredRoc!!

  6. @jfarmer26: @Jordan_L_Howard you are a very well spoken young man and gave credit where credit was due especially to your pop. Job well done kid

  7. What can I say. I held this young man in my arms as a baby and have watched him grow. An aunt couldnt be more proud of her nephew. Jordan you are inspiration to me because the energy you give to your dreams helps others reach for theirs and keep reaching. Plus you are one talented guy. I tap my feet to your music often. Love ya.

  8. The youngbull seems like he is in it for the right reasons. Hopefully he keeps that focus on making real music and doesn’t let whoever he decides to sign with tarnish his object! Do ya thing youngfella make music don’t let the industry make it or you! Wishing you the best!

  9. Little cuz is doing big things. I see the work being put in and it will pay off. Stay on the right course and the everything will fall into place for you homie. #superstar in the making

  10. Ahh bro you doing big things man you already know what you gotta do don’t worry bout nobody else keep doing your thing keep grinding big things coming you already know proud of you kid!

  11. It’s ya boy! Here to let ya’ll know that this cat is the truth. Had a chance to sign him and went with the homie J. Cole, and instantly regretted it. My man is what the industry lacks, and i am proud that he is not an industry cat, because that would be degrading himself and his music. Real… It is on every mixtape cover for a reason, he doesnt try and fit in just to be noticed or liked. His style and content will lead him in the direction that he wants, not the direction that makes the most money or gets him the most fame, that is the beauty of his music. His patients will not go unnoticed and he will never lose his patients. His roots gave him the foundation and his loyalty to these roots will allow him to grow as an artist and as a man. I would say good luck but he doesn’t need it. He already knows what he needs to be successful, not successful in the industry, but successful in fulfilling his innermost needs and goals. Keep working hard Jordan, you have what it takes!

    Sean Carter a.k.a. HOV; a.k.a. S dot.; a.k.a. the one that bagged Beyonce.

  12. Stay true to your craft and keep delivering that conscious music. Its not too many young people our age that actually respects emceeing as a art form, so its reassuring to see someone receive praise for it. A lot of these youngins coming up need more role models in their life.

  13. God is good ,everytime, and all the time , he has blessed me to give of my gift to my seeds, the world has yet to see what great things are to come!!
    keep up the momentum!!

  14. What can I really say….I mean you are truly talented. Its nice to hear music that has lyrical content AND a phat beat! So tired of the bull that gets radio play. Today everyone is so caught up in 808s and auto-tune that the true essence of REAL hip-hop gets lost. Now…YOU are a source that can really keep Hip-hops fire burning! Big ups to you young fella. No matter what…no matter who…no matter where any hating source may come….understand that you HAVE RAW TALENT! Now is the time the underdog come out victorious! Keep grindin bruh.

  15. To say you are dedicated is an understatement. No matter where the listener lives, they can still connect to the story you tell through your words. That’s my favorite part about the music you guys produce, it’s a story line, an expression of a past event, something that intrigues the listener. Keep pushing and I know you’ll go far. Keep up the hard work kid, it’ll really pay off soon. Very excited for the new work to be released!

  16. Awesome article – he has a strong family foundation that I know personally and I am sure he will be successful in anything he does.

  17. Great interview! Enjoy the journey you are on and keep putting out that good music. I’ve watched you evolve as an artist, hard work & faith bring forth dreams.

  18. Jord, keep up the great work! We are all so proud of you, and you should be proud as well. The music you make can speak to everyone; and that’s what makes it so respectable and appreciated. Keep doing what you do best and one day it will all pay off. That day will come sooner than you think!

  19. Fabulous article … It’s always great to hear positive stories coming from our generation in Philly. Also, it brought a smile to my face as you talked about your father . Good to know that strong father/son relationships still exist. *checking out music now* you have a new fan :)!

  20. I really enjoy listening to your music! I’m a fan of 60’s 70’s music
    this has a feel of Marvin Gaye’s mercy mercy me , what’s going.
    You’re a young man with a old soul. Congrats!

  21. Great article! Congratulations Jordan! I wish you all the best with your career and know that you will succeed in fulfilling your dreams! Best of luck to you!

  22. Good stuff, Cuz. You make me so proud. Keep up the great work. The world of hip hop needs fresh music like this. Never change; just keep growing and evolving. “Danny Glover” on ’em!!!!! Ayyyyyyy 😉 <3

  23. Good stuff, Cuz. You make the fam so proud. Keep up the great work. The world of hip hop needs fresh music like this. Never change; just keep growing and evolving. “Danny Glover” on ’em!!!!! Ayyyyyyy 😉 <3

  24. Hey Jordan! Listen man, its so crazy how time flys! You are turning into a great young man 🙂 I’m certainly happy for you! Keep doing your thing and God will provide the rest!! Peace and Love!

  25. what can i say!!! i am so proud of my son and his hard work and dedication he has put into his music. shout out to freddroc for starting this wonderful journey with our son. jordan’s music brings me back to the old school hip hop sound i miss in high school.listening to lady b on am radio.jordan has it where so many so called hip hop artists missed what real music is entirely, there is too much noise played on the radio today and not enough emphasis on real music. my son’s music will be listened to,talked about, and praised. he is a very patient soul and good things happen to good people. i am proud of him furthering his education. understanding that a diploma will open up even more doors for him and he will be taken seriously as an educated artist.

  26. Good article J!….its honestly good to hear music with lyrical content instead of the usual strippers, clubs etc… Your progress over the years has been tremendous, so keep doing the damn thing, ill be listening from afar.

  27. Great article Jordan. Keep creating what you are creating and you will generate great things for yourself and for those whose lives you touch.

  28. Jordan, I am sooo proud of you. Keep up the good work and keep that humble attitude and you are going to continue to go up. Really love how you gave your dad his props. Love you

  29. Great stuff, Jordan. I feel privileged to watch you create for yourself. I admire your intent to create relationships by sharing your story and music.

  30. Jordan…you are absolutely an ultimate creator of music. I’m proud to know you, support you, and be a part of your world. At The UPS Store you’re family and we create you as The Ultimate Musician! You rock..I mean rap!

  31. Jordan, I am very proud of what you are doing and HOW your doing it! You are blessed to have both family and friends supporting you on your journey.

  32. keep up the great work every song tells a story and every story holds a
    Life you are a powerful talented person keep doing what you do and how u do it babes….wish u the best

  33. This article really highlights how much passion and dedication you show– not only throughout your music but to the people who helped you where you are now. I am truly amazed at your growth and how well you represent yourself and your community. Only up for you! Keep shining!

  34. This article really highlights how much passion and dedication you show– not only throughout your music but to the people who helped you where you are now. I am truly amazed at your growth and how well you represent yourself and your community. Only up for you! Keep shining!

  35. I finally got a chance to read the article and I have to agree with everyone else homie. Great article and keep the good music coming. I love listening to all your songs.

  36. Hey You!! Thx bunches for the luv. I enjoyed your article and I feel like we have a lot in common regarding our views on this music thing. I think your dope and would love to connect and work with u on a future project. Let me know if we can make that happen.

    Real Talk :
    “Dreams of success and the nightmare of the struggles to get there’

  37. Hey You!! Thx bunches for the luv. I enjoyed your article and I feel like we have a lot in common regarding our views on this music thing. I think your dope and would love to connect and work with u on a future project. Let me know if we can make that happen.

    Real Talk :“Dreams of success and the nightmare of the struggles to get there” love it! I

    P. S.. I don’t know why my comment posted as Michael Bronson… Lol I’m my whack phone, gotta love technology 😉

  38. […] Hello everyone, my name is Jordan Howard and i am a junior Media Studies and Production major. I am a really big fan of music and i also write, produce and perform Hip Hop as well. If any of you guys are interested in checking out any of my music, you can do so HERE and/or if you’re interested in reading a written interview on me about my music, that can be found HERE. […]