Beyoncé had the BeyHive in a frenzy after posting a mysterious trailer that alluded to an announcement on 4.4.13. Her secret announcement was the unveiling of her new commercial for Pepsi as part of her $50 million deal.
In the 60-second commercial, entitled “Mirrors,” Beyonce reignites her past. She looks into a mirror as she recreates the dance moves from her legendary videos including “Crazy in Love,” “Single Ladies,” and “Bootylicious,” plus showcases a never-before-seen dance routine to her new single “Grown Woman.” Her new single was produced by Timbaland and will debut in full on Monday, April 8.
“Embrace your past, but live for now,” says Queen Bey
The ad is a part of Pepsi’s “Live for Now” global campaign, which encourages fans to embrace the NOW. “I had so much fun collaborating on this campaign with Pepsi,” said Beyoncé. “I got to re-live some of my favorite past characters and looks. It was the first time I saw those costumes in years and it was very emotional. I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.”
In other Beyonce news, today is also her 5 year wedding anniversary.