IAA INDUSTRY NEWS: What city and state are you from?
CRUCIAL VERBZ: I am originally from Saginaw, Michigan but was stationed in Omaha, Nebraska while in the US Air Force in 2006. I saw no reason to leave, I like it here.
IAA INDUSTRY NEWS: What is your music background?
CRUCIAL VERBZ: I grew up listening to a ton of R&B, mostly the older stuff. My folks had an extensive old R&B collection which they played religiously. I didn’t start writing raps until I turned 16 when my cousin introduced the genre to me. He knew I wrote a lot of poetry and convinced me to change the subject and tempo and here I am.
IAA INDUSTRY NEWS: Why do you want to record and release your own music?
CRUCIAL VERBZ: I want to record and release my own music mainly because I’m not really a fan of the current mainstream material. Not saying that the artists aren’t talented, but a lot of the mainstream material is subpar. It’s funny how an artist’s mix-tape can sound so different from commercial works. So I thought that I might as well make music I like. It’s a lot easier to find.
IAA INDUSTRY NEWS: What are your songs about?
CRUCIAL VERBZ: My songs are just fun hip-hop songs. They are mostly boasting about skills and wordplay. I’ll keep the deeper stuff for when the audience grows.
IAA INDUSTRY NEWS: Who are your musical influences?
CRUCIAL VERBZ: I listened to a lot of Eminem. When I began writing was around the same time that he blew up and I loved the way that he made his words work. It was different. After the Bad Meets Evil track, I listened to a lot of Royce as well. I bumped the D12 albums, Some Slum Village. I also listened to a lot of East Coast rap.
IAA INDUSTRY NEWS: How would you describe your music to people?
CRUCIAL VERBZ: In one word: witty. Well, that’s my attempt anyway. I like to use a ton of wordplay and punch-lines.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
CRUCIAL VERBZ: Well, I would like to think that it’s because I toe the line between street and geek. I’m the extreme in neither, but not necessarily out of place. I start out one verse with “I may be the office type.” I understand that not all hip-hop fans are street but are still avid fans of the genre and lifestyle. You can say that I make music for the so called “squares” that hold down “9 to 5s” or office jobs. I work in IT but that doesn’t mean that I don’t belong in hip-hop.
IAA INDUSTRY NEWS: Tell us about one of the hardest challenges that you had to face in your music career and how did you overcome?
CRUCIAL VERBZ: Basically the military. I moved around a lot during my eight years. I had four duty stations and one overseas deployment. It’s hard gaining traction with the constant moving. Making contacts is difficult and the time commitment required is brutal. There were others, but I find that to be the biggest.
IAA INDUSTRY NEWS: What are some upcoming projects that you are currently working on?
CRUCIAL VERBZ: I work with another local artist and feature on his mix-tapes. I’m not working on anything of my own right now, but I do plan to put together my own project soon. I have to clear my plate first.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
CRUCIAL VERBZ: My career goal is to ghostwrite, plain and simple. I am a 32 year old family man. It’s too late in the game to try touring and being away all the time while trying to get my name out there. This is a young man’s game. It’s different if I had been doing it for a while, but my wife didn’t marry a rolling stone and it’s not fair to change the rules…unless the money’s right of course. But writing? I can do that anywhere.
IAA INDUSTRY NEWS: How can your fans access your music and contact you?
CRUCIAL VERBZ: Right now you can find me on reverbnation.com/CrucialVerbz. Everything that I release is on there. I appreciate constructive feedback. It’s all about perfecting the craft with me. If you hear something that needs work, let me know. I’m a big boy, I can take it.
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