It is undeniable that the music industry is in the midst of a renaissance that is seeing the restoration of originality and integrity to the game. Jelly Too Fly is poised to be a focal point of this movement. Being raised between Ft. Lauderdale, Florida and Toronto, Canada has brought a unique perspective and versatility to Jelly’s music that can’t be matched. What started as an interest in poetry soon evolved to spitting covers. This, in turn, led to Jelly writing and rapping her own tracks, enabling her to craft an unmistakably fresh flavor that sets her apart from any musical peer.
Through her mix-tape projects (TIJB, TIJB 2, King, and Inn the Rough) and a praised verse on the viral 2012 Stylus Awards Cypher video, Jelly has proven to be a lyrical threat to any rapper; man or woman, East or West. With no fake and no filler, she is a raw emcee with a story as authentic as her charm. Despite her lyrical prowess, her throne is on the stage. This young spitter wears the crown in the art of performance, ripping the mic over 50 times in this last year alone at prominent Canadian events, including: 106 & York and Manifesto Festival, NxNE, and most recently, A3C. Jelly has the ability to engage any crowd with an intense energy, larger than life stage presence, and musicality that helps listeners really hear the music.
IAA INDUSTRY NEWS: What city and state are you from?
JELLYTOOFLY: I was born in Toronto, Canada but I grew up in Ft. Lauderdale, Florida. A lot of people will think I’m American because of the way I speak.
IAA INDUSTRY NEWS: What is your music background?
JELLYTOOFLY: I have always written poetry. The people around me encouraged me to speed it up and put a beat to it and that’s how I started making music. You can hear the poetry in my music and if you listen to my mix-tapes you’ll notice that I pace my music like poetry and do a lot of acapella. I don’t have any formal training, but I do have many musicians and artists in my family. I am definitely musically inclined. I grew up in the church and sang in the choir. My grandfather was also just nominated for the BET Best Gospel Award.
IAA INDUSTRY NEWS: Why do you want to record and release your own music?
JELLYTOOFLY: I feel like I have a voice that needs to be heard. My entrance into the game is something new. There is no one like me and I believe I can change the game from being a predominately male industry to one that sheds light on female emcees.
IAA INDUSTRY NEWS: What are your songs about?
JELLYTOOFLY: My songs are about life. They are about struggle, success, women, weed, love, hate…it’s about everything. Sometimes I’m writing about what I am going through or what people around me are going through. It all depends on how I’m feeling.
IAA INDUSTRY NEWS: Who is your fan base directed towards?
JELLYTOOFLY: I would say that my music is for anyone who loves hip hop in general, but I would also say that more women listen to me than men. I think my music is also appropriate for a mainstream crowd, the mainstream just hasn’t heard it yet. Given the chance I’ll get them.
IAA INDUSTRY NEWS: Who are your musical influences?
JELLYTOOFLY: I grew up listening to Mobb Deep, Outkast, Helta Skelta, Common, Erykah Badu, Michael Jackson, Gospel music, oldies…I listen to everything.
IAA INDUSTRY NEWS: How would you describe your music to people?
JELLYTOOFLY: All Jelly. It’s really hard to explain because that’s what it is. It’s just Jelly, son. I don’t think I sound like anyone. Its hip hop that I deliver on the track and the content is real, there are no gimmicks. It has a bounce, I’m lyrical, and my flow is unique.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
JELLYTOOFLY: If you listen to my track “Away from Home”, I think that explains it. It shows that I have been through struggles and that I’m spiritual. People may think that’s corny, but it’s true. I’m spiritual, I’m close to God, and I am just walking this life like anyone else. The difference is the life that I am living, most are afraid to talk about. I am not afraid to be who I am and you can tell.
IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?
JELLYTOOFLY: Right now I’m working on a mix-tape titled “Queen.” It’s a follow up to my last mix-tape called “King” which you can find on SoundCloud. It will give you some insight into who I am. “Queen” is going to drop on Valentine’s Day- February 14th. I am actually going to be in surgery at the hospital that day (fixing my knee) so don’t hesitate to send me some flowers.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
JELLYTOOFLY: My career goal is world domination. In ten years I see myself dominating the world. Seriously though, that and touring off of my music. In ten years I want to have built an empire that consists of many different things including: fashion, education, and community initiatives, etc.
IAA INDUSTRY NEWS: How can your fans access your music and contact you?
JELLYTOOFLY: My username for everything is JellyTooFly. I’m on Twitter, Instagram, YouTube, Facebook, and SoundCloud. You can e-mail email@example.com for bookings and other biz.
Leandra LeGendre | JellyTooFly Management
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