IAA INDUSTRY NEWS: What is your music background?
ANDRE LATHEREO: I took music classes in school and won a middle school talent show for a rap song I did. My music background is very diverse due to the different genres of music my parents listened to in my childhood. Also my uncle being was a well known drum player in the 70s.
IAA INDUSTRY NEWS: Why do you want to record and release music?
ANDRE LATHEREO: Because I have taken the art of music and song writing past a hobby level. It’s something I feel I am gifted with. I feel that I can eventually produce a profit out of. I feel like I can make a profit big enough to support my family and dreams. I would consider it a trade of mine almost.
IAA INDUSTRY NEWS: What are your songs about?
ANDRE LATHEREO: My songs are very diverse and range from anything about a long term relationship, to struggles, to self proclaiming myself a crazy person, to past situations I’ve experienced in detail. My songs are about getting money and the attempt to get/make money, grinding towards success in music, to “if today was my last day” and more. The majority of my songs are about what people think about and go through in a written form.
IAA INDUSTRY NEWS: Who are your musical influences?
ANDRE LATHEREO: Eminem, Jay Z, Ludacris, DMX, The Fugees, Pimp C, Cassidy, Outkast, 50 cent
IAA INDUSTRY NEWS: How would you describe your music to people?
ANDRE LATHEREO: My music is not of today’s norm. It is substance filled majority of the time. My music is raunchy, referenced, heavily detailed, scattered music.
IAA INDUSTRY NEWS: What makes you stand out from other people?
ANDRE LATHEREO: I believe the reason I stand out from other artists is my genuine love for the music. Every piece of a song, from the drums to sounds to the lyrics, hook stand out. I look at music as an art versus just songs or something to do or something to listen to. I am a perfectionist. Whether it’s listening repeatedly over 50 times to one record just to get everything that it was written for, or going over my own record that many times. Also the thought I put into my rhymes, I don’t just rhyme without meaning.
IAA INDUSTRY NEWS: Tell us about one of the hardest challenges you had to face in your music career and how did you overcome?
ANDRE LATHEREO: An issue I had that I would consider a career problem would be me becoming comfortable with my voice early. My issue was finding exactly how I wanted to approach my records vocally. Another problem would be organization as far as getting shows, studio time, production, engineering, etc. How I overcame this problem was studying and becoming a student of achieving success in the music industry. Thus learning how to better take care of and keep track of things I need to and people I need to be in contact with to do so.
IAA INDUSTRY NEWS: What are some upcoming projects that you are currently working on?
ANDRE LATHEREO: STUDIO 7 TRACK EP: “Drug Boat Slave Ship” (looking for a sponsor), MIXTAPE #3: “LifeIsCrazy”, and the 3rd installment of my #FTF ep series: “FTF Vol.3”
IAA INDUSTRY NEWS: What are your career goals and where do you see yourself in 10 years?
ANDRE LATHEREO: Sellout shows, go on tour, create profit, gain a following of fans, be mentioned as a lyricist of my generation and the culture of emceeing and hip hop.
IAA INDUSTRY NEWS: How can your fans access your music and contact you?
ANDRE LATHEREO: Twitter: @LifeWasCrazy , Facebook:AndreLathereo, www.Soundcloud.com/Andre-Lathereo , www.youtube.com/dre458 Instagram: LifeWasCrazy, http://www.youtube.com/user/Dre458/about , http://www.datpiff.com/profile/AndreLathereoTU
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