Jovan “Fresh Boy” Hardy was born into a musically inclined family in November of 1983. His grandmother, B.J. Fontaine, was a singer of blues and jazz. His grandfather, DA Bookman, singer and saxophone player currently plays around the Los Angeles and surrounding areas with T-Lou’s Zydeco Band. Mr. Bookman had a unique opportunity to travel the world and play with many famous entertainers. For example, Mr. Bookman’s resume includes Hank Ballard and the Midnighters, Miki Howard, Edwin Starr “Starchild”, Marvin Gaye, and Johnny Gill.
Due to the unique experience Jovan had being exposed to different genres of music, it was easy for him to focus on sharing his love of music as a producer and artist. In middle and high school he began writing and perfecting his craft as an artist. Sitting in a high school classroom, he wrote his first rap song and performed for a few of his friends.
In 2002, Jovan built a recording studio inside of a tiny closet in a one bedroom apartment. It was in that little studio where Jovan realized he had developed other skills he could add to his roster of talent – recording and producing music. Being exposed to a variety of music such as rock, pop, blues, jazz, and hip hop, he created his own sound. His music was so unique and advanced, his grandfather and uncle’s labeled him the “Mad Scientist.”
As a teenager, Jovan “Fresh Boy” Hardy was introduced to Keith Andies, an award-winning producer, responsible for creating hit songs for Baby Face Edmunds and several other award-winning artists. Keith was so impressed with Jovan’s skill level at his age, Keith asked him to be his intern in his state-of-art studio giving Fresh Boy the opportunity to learn everything he could from a professional producer/engineer. The experience only furthered Jovan’s interest and made him work harder to reach his goal of becoming a producer, recording engineer, and artist.
Jovan quickly reached a great level of success recording and producing music. Starting in 2005 to 2007, he worked with Fly City Entertainment, a company that gave him the opportunity to perfect his craft as a producer. He worked with several upcoming artist one of which being Nipsey Hustle.
In 2008 to present, Jovan has placed his music with several television shows which includes America’s Next Top Model (Nationally/Internationally), Bar Rescue, Changing Lanes, Chef Roble and Company, Denise Richards: It’s Complicated, and Real Vice: Miami. In 2012, he began recording and producing for other upcoming artist.
IAA INDUSTRY NEWS: What city and state are you from?
FRESH BOY: Los Angeles, California
IAA INDUSTRY NEWS: What is your music background?
FRESH BOY: I have produced and engineered for several local Hip Hop, R&B and Pop artist. Having that as a solid background I became much more versatile in my production style. In 2008, I sign a deal with CouldB Entertainment, which opened the door of opportunity to license my instrumentals. From that point I have placed a massive list of music on several prime time television shows which includes shows such as America’s Next Top Model, Beef, The Denise Richards Show: It’s Complicated, Chef Roble & Company to name a few. So far, I think I have done very well for myself. However, I have never received an opportunity to express myself as an artist.
IAA INDUSTRY NEWS: Why do you want to record and release your own music?
FRESH BOY: For the most part, I have an introverted personality and at times it is a form of a release whether I am writing, producing or recording. It is a way to get things off my chest. I really put myself into my music, I become the music and try to capture it in the recording process. I believe that is the magic of it all. Releasing the music! I enjoy the fans reaction to what I’ve created and to be perfectly honest, I also enjoy the hater’s reactions as well.
IAA INDUSTRY NEWS: What are your songs about?
FRESH BOY: My songs are like a dairy. Recording audio imagery of my childhood struggles and day to day obstacles. My ideas of love, regret, and successes. As I think about it, I want to become more selfless and pen songs that will stir the soul of the listener and impact there spirit.
IAA INDUSTRY NEWS: Who are you musical influences?
FRESH BOY: First and foremost, God, then Jay-Z, 2 Pac, Nas, Rakim, Wu Tang, Cannibus, LL Cool J, Eminem, X-Zibit, No Limit, Dr. Dre, Snoop Dogg, Timberland, The Neptunes, The Clips, Ja Rule, 50 Cent, Biggie, The Ruff Rydaz, Rick Ross, D.A. Bookman, T-Lue and the Superhot Zydeco Band, Polow Da Don, Swiss Beats, Kanye West, Touch, Big D, Fat Jack, California Keyz, Nipsey Hustle, Young Jeezy and many more.
IAA INDUSTRY NEWS: How would you describe your music to people?
FRESH BOY: My music is a total extension of myself. At times I feel like I am actually putting my soul into it: my thoughts, will, and emotions. Like light flowing through my fingertips when composing an instrumental. When I lay my vocals down, I am speaking on behave of my past, present, future and those who have had similar experiences. That is and what will be heard when you press play.
IAA INDUSTRY NEWS: What makes you stand out from other artist?
FRESH BOY: As hard as it is, I choose to be myself over being a momentary successful record label clone.
IAA INDUSTRY NEWS: Tell us about one of your hardest challenges you had to face in your music career and how did you overcome?
FRESH BOY: It was my third performance ever and it was my turn to perform. As I got into the first verse of the song, the music was cut off. I snapped out of my zone, to see the cops in the audience. The club was being shut down due to the club owners selling and serving liquor without a license. What made it so discouraging and humiliating, was the fact that my mother, dad, best friends, and people I went to high school with were there. How did I overcome this? I got knocked down, but like a champion, I rose to my feet and kept moving forward on this path that I am on today.
IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?
FRESH BOY: I am currently working on my second project titled “Fresh Boy Becomes Joseph Aramaia”. It is my transition from the past to the present, old to the new. I am also working on a jazz album called “Sunday Cruise,” which has truly been a learning experience for me. In addition to those two projects, I am working on a score for a short film by Rock Bottom Artist titled “Play”.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
FRESH BOY: I have a planned many goals and one of which being to consistently release music that I and my fans love year after year. Branding and relationship building is another. As a producer, I would like to discover new talent that will push my production and creativity to another level. Although music is my passion I create, I have several clothing & shoe designs. The clothing will be presented under the Brand Trademarked: “Kakamame Clothing”.
With all my planned success, I see myself effortlessly changing my focus to helping others through a nonprofit organization. Single mothers, domestically abused women, homeless, the youth located in challenging environments, teachers, low income families and community rebuilding projects.
In ten years I see myself being more beneficial to others then to myself. “The test is not what you can do with nothing but what one would do with power”.
IAA INDUSTRY NEWS: How can your fans access your music and contact you?
FRESH BOY: You can access me through social media outlets such as:
Direct Fan Communication: JosephAramaiaFanDirect@gmail.com
TO BE FEATURED ON IAA INDUSTRY NEWS CONTACT US AT INFO@INDUSTRYALLACCESS.COM
FOLLOW US ON TWITTER @IAAINDUSTRYNEWS
LIKE US ON FACEBOOK @INDUSTRYALLACCESS