IAA SPOTLIGHT: GET TO KNOW – FRESH BOY – LOS ANGELES’ HOTTEST STAR!

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Jovan “Fresh Boy” Hardy was born into a musically inclined family in November of 1983. His grandmother, B.J. Fontaine, was a singer of blues and jazz. His grandfather, DA Bookman, singer and saxophone player currently plays around the Los Angeles and surrounding areas with T-Lou’s Zydeco Band. Mr. Bookman had a unique opportunity to travel the world and play with many famous entertainers. For example, Mr. Bookman’s resume includes Hank Ballard and the Midnighters, Miki Howard, Edwin Starr “Starchild”, Marvin Gaye, and Johnny Gill.

            Due to the unique experience Jovan had being exposed to different genres of music, it was easy for him to focus on sharing his love of music as a producer and artist. In middle and high school he began writing and perfecting his craft as an artist. Sitting in a high school classroom, he wrote his first rap song and performed for a few of his friends.

            In 2002, Jovan built a recording studio inside of a tiny closet in a one bedroom apartment. It was in that little studio where Jovan realized he had developed other skills he could add to his roster of talent – recording and producing music. Being exposed to a variety of music such as rock, pop, blues, jazz, and hip hop, he created his own sound. His music was so unique and advanced, his grandfather and uncle’s labeled him the “Mad Scientist.”

            As a teenager, Jovan “Fresh Boy” Hardy was introduced to Keith Andies, an award-winning producer, responsible for creating hit songs for Baby Face Edmunds and several other award-winning artists. Keith was so impressed with Jovan’s skill level at his age, Keith asked him to be his intern in his state-of-art studio giving Fresh Boy the opportunity to learn everything he could from a professional producer/engineer. The experience only furthered Jovan’s interest and made him work harder to reach his goal of becoming a producer, recording engineer, and artist.

            Jovan quickly reached a great level of success recording and producing music. Starting in 2005 to 2007, he worked with Fly City Entertainment, a company that gave him the opportunity to perfect his craft as a producer. He worked with several upcoming artist one of which being Nipsey Hustle.

            In 2008 to present, Jovan has placed his music with several television shows which includes America’s Next Top Model (Nationally/Internationally), Bar Rescue, Changing Lanes, Chef Roble and Company, Denise Richards: It’s Complicated, and Real Vice: Miami. In 2012, he began recording and producing for other upcoming artist.

IAA INDUSTRY NEWS: What city and state are you from?

 

FRESH BOY:  Los Angeles, California

 

IAA INDUSTRY NEWS: What is your music background?

 

FRESH BOY:  I have produced and engineered for several local Hip Hop, R&B and Pop artist. Having that as a solid background I became much more versatile in my production style. In 2008, I sign a deal with CouldB Entertainment, which opened the door of opportunity to license my instrumentals. From that point I have placed a massive list of music on several prime time television shows which includes shows such as America’s Next Top Model, Beef, The Denise Richards Show: It’s Complicated, Chef Roble & Company to name a few. So far, I think I have done very well for myself. However, I have never received an opportunity to express myself as an artist.

 

IAA INDUSTRY NEWS: Why do you want to record and release your own music?

 

FRESH BOY:  For the most part, I have an introverted personality and at times it is a form of a release whether I am writing, producing or recording. It is a way to get things off my chest. I really put myself into my music, I become the music and try to capture it in the recording process. I believe that is the magic of it all. Releasing the music! I enjoy the fans reaction to what I’ve created and to be perfectly honest, I also enjoy the hater’s reactions as well.

 

IAA INDUSTRY NEWS: What are your songs about?

 

FRESH BOY:  My songs are like a dairy. Recording audio imagery of my childhood struggles and day to day obstacles. My ideas of love, regret, and successes. As I think about it, I want to become more selfless and pen songs that will stir the soul of the listener and impact there spirit.

 

IAA INDUSTRY NEWS: Who are you musical influences?

 

FRESH BOY:  First and foremost, God, then Jay-Z, 2 Pac, Nas, Rakim, Wu Tang, Cannibus, LL Cool J, Eminem, X-Zibit, No Limit, Dr. Dre, Snoop Dogg, Timberland, The Neptunes, The Clips, Ja Rule, 50 Cent, Biggie, The Ruff Rydaz, Rick Ross, D.A. Bookman, T-Lue and the Superhot Zydeco Band, Polow Da Don, Swiss Beats, Kanye West, Touch, Big D, Fat Jack, California Keyz, Nipsey Hustle, Young Jeezy and many more.

 

IAA INDUSTRY NEWS: How would you describe your music to people?

 

FRESH BOY:  My music is a total extension of myself. At times I feel like I am actually putting my soul into it: my thoughts, will, and emotions. Like light flowing through my fingertips when composing an instrumental. When I lay my vocals down, I am speaking on behave of my past, present, future and those who have had similar experiences. That is and what will be heard when you press play.

 

IAA INDUSTRY NEWS: What makes you stand out from other artist?

 

FRESH BOY:  As hard as it is, I choose to be myself over being a momentary successful record label clone.

 

IAA INDUSTRY NEWS:  Tell us about one of your hardest challenges you had to face in your music career and how did you overcome?

 

FRESH BOY:  It was my third performance ever and it was my turn to perform. As I got into the first verse of the song, the music was cut off. I snapped out of my zone, to see the cops in the audience. The club was being shut down due to the club owners selling and serving liquor without a license. What made it so discouraging and humiliating, was the fact that my mother, dad, best friends, and people I went to high school with were there. How did I overcome this? I got knocked down, but like a champion, I rose to my feet and kept moving forward on this path that I am on today.

 

IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?

 

FRESH BOY:  I am currently working on my second project titled “Fresh Boy Becomes Joseph Aramaia”. It is my transition from the past to the present, old to the new. I am also working on a jazz album called “Sunday Cruise,” which has truly been a learning experience for me. In addition to those two projects, I am working on a score for a short film by Rock Bottom Artist titled “Play”.

 

IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?

 

FRESH BOY:  I have a planned many goals and one of which being to consistently release music that I and my fans love year after year. Branding and relationship building is another. As a producer, I would like to discover new talent that will push my production and creativity to another level. Although music is my passion I create, I have several clothing & shoe designs. The clothing will be presented under the Brand Trademarked: “Kakamame Clothing”.

 

With all my planned success, I see myself effortlessly changing my focus to helping others through a nonprofit organization. Single mothers, domestically abused women, homeless, the youth located in challenging environments, teachers, low income families and community rebuilding projects.

 

In ten years I see myself being more beneficial to others then to myself. “The test is not what you can do with nothing but what one would do with power”.

 

IAA INDUSTRY NEWS: How can your fans access your music and contact you?

 

FRESH BOY:  You can access me through social media outlets such as:

 

Twitter: @JosephAramaia

 

Facebook: www.facebook.com/FreshBoy

 

Instagram: www.Instagram.com/JosephAramaia

 

Soundcloud: www.soundcloud.com/JosephAramaia

 

Business: MoMusicBusiness@gmail.com

 

Direct Fan Communication: JosephAramaiaFanDirect@gmail.com

 

 

 

 

 

 

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38 COMMENTS

  1. Awesome interview! I’m ready to hear a new sound. Too many cats sound alike in the industry. Finally someone who is not afraid to stay true to themselves and their artistry.

  2. Such a great interview! I’m ready to hear more music! I think the industry has been waiting for someone like fresh boy to bless them with his talents!!!!

  3. It’s refreshing to hear a music artist who has dreams and aspirations as well as a dedication to music; exhibiting to young adults that their dreams are endless.
    Much respect Fresh Boy!

  4. yo seen fresh boy live at the nokia club most def he’s one to look forward to thumps up all the way the whole club was hype everybody on there feet yep can’t wait for more….

  5. This interview is a must read. You’ll get insight into how a talented new artist has shaped his craft by his life’s experiences. Fresh Boy provides a refreshing perspective of how his faith has been the bases of his life and art, check it out!

  6. Such a good interview, love that Fresh knows exactly who he is and stays true to that.. we need more people like you out here in the world

  7. Great interview. He seems to be focused and know exactly what he wants. Looking forward to hearing more from him. All the best!

  8. Love this interview. Jovan is such a great guy and he is and HAs definitely gone places. I can’t wait to see the further successes this guy reaches.

  9. I was at his performance at club Nokia and let me say he kept the crowd alive….keep up the good work looking forward to more performances

  10. What can I say about this young man. I have known him his entire life. I had the unique experience of watching him build his own studio he built inside of small closet. This guy is a monster when it comes to creating music, writing, and staying true to himself. He set out to create his own sound and he had done just that when others said it could not be done. I have listen to almost every beat he had ever created and thought he was a genius but then I saw him perform live for the first time and I was completely blown away by his ability to engage the crowd, his confidence and comfort in performing it brought me to tears. He is definitely refreshing to the music industry and I am looking forward to see/hearing more from this young man. Fresh Boy is a superstar already. I am a true fan to the bone!

  11. Ya I saw Fresh Boy perform at the Nokia too! The sound was dope and he definitely has a natural stage presence. He is truly an entertainer, so keep up the good work!!

  12. Inspiring interview! His positive and creative spirit is contagious, love the music-love your work ethic and your character. You are a wonderful example of transcending beyond the expected and comfortable to create and be something authentic and heart felt. Thank you for being a light!

  13. Great interview! Keep making music! It’s so inspired and you are so incredibly talented. I can’t wait for the world to recognize and appreciate what a great artist you are. Lookin’ forward to hearing your new creations! Thank you for being real!

  14. Def cant wait to hear more from this rising star! Its time for someone and something new, something fresh…….Freshboy to be exact!! Keep grinding

  15. Coming from a family of amazing entertainters I’m impressed with the avenues this young artist has taken. ..I’m excited as to the direction he is going….great interview!!

  16. I respect this dude as an artist and creator. His understanding and love for music goes beyond the gimmicks and imprisonment of fame. I can tell music is deeply rooted in him; it emanates off him every time he performs. Fresh boy respects the art and those before him who were courageous enough to express themselves freely. He embraces the positive energy and more inspiringly the negativity that comes with being different and uncommon. Fresh boy truly has the fortitude to stand in a category of his own. –Ruler

  17. I love the interview. Cannot wait to hear the upcoming music. Keep grinding stay true to yourself and do not let anybody knock you off your grind. True fan much love <3

  18. Wow! This was a great interview! I’m inspired just by hearing your story. I can’t wait until the world can hear you. You definitely have my support. I wish you the best of luck! Blessings..

  19. Very talented great interview can’t wait for the world to hear what you have in your soul may god continue to bless you and your voice!

  20. Great interview and very enlightening! It’s rare to read an interview that comes directly from the heart and soul of where an artist’s music resonates from within. His songs are a direct reflection of his journey and can be related by all who listen. I heard the first cd, “Son Of A King” and was thoroughly impressed with the lyrics and the production. Fresh Boy is a very talented producer and artist and I’m looking forward to the second cd! Congratulations and way to go Fresh Boy!!!!! We need more artists like you!

  21. When I think of the music industry as it stands today, I have to say something is missing, especially in the Hip Hop genre. It seems everyone is speaking on the same thing. The beats may be different and make you want to move; but if you really listen to the lyrics they are saying the same thing…nothing. With Fresh Boy, this is not the case. He speaks what he feels and what speaks to his soul, which in my opinion, allows real hip hop lovers to feel the music as well as the lyrics deep down in the soul. Because Fresh Boy’s music is so fresh, it leaves you wanting more. He is definitely an artist to look for in the near future. A true fan of Fresh Boy “Son of a King.”

  22. Good Article….I went to HS with your mom…as a musician and a keyboard all my life working in studios with artists…i want to encourage you to keep pushing for your Goal…..I have industry ties andf it isnt easy but you can do it…..dont take no for an answer and stay prayerful….We need Artists to carry the torch and keep the music going and there is no reason you cant be that torch bearer……Stay Encouraged and Good Luck! I look forward to hearing GREAT things out of you in the near future!

  23. He’s created some great music that I have the pleasure of featuring on my video blog site. As an artist, he has the vision and creative insight that changes the world of music and creates inspiration.

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