IAA SPOTLIGHT: GET TO KNOW- ANDRE’ LAUREN- NORTH CAROLINA’S HOTTEST STAR

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IAA INDUSTRY NEWS: What city and state are you from?

ANDRE’ LAUREN: Wilmington, North Carolina. Better known as The Port City.

IAA INDUSTRY NEWS: What is your music background?

ANDRE’ LAUREN: I was raised in the church and grew up singing in the choir. At the time, my mother was a gospel recording artist in search of a deal. I guess you can say some of what she had rubbed off on me except I was a huge hip-hop head. I was hooked by the west coast music and sound. I would always imagine myself being in sunny California, in a video, riding with whoever I was listening to from the west coast. I believe I was 15 when I wrote my first
verse and since then I never looked back. I originally began writing just to relieve stress and get things off my chest. Soon the hobby grew into a passion. I found it amusing to sit down and write a rhyme and spit it over a beat. The way it flowed together was intriguing so I practiced all day every day to get better with putting my words together. My friends and I would enter small talent competitions at school or freestyle with each other during lunch. I loved the feeling of having someone tell me they could relate to what I was saying and the way I pieced it together, that’s why I’m doing the music I’m doing today.

IAA INDUSTRY NEWS: Why do you want to record and release your own music?

ANDRE’ LAUREN: Just like anyone else with a voice, I want to be heard. As an artist, I feel like I have exactly what people need to hear, especially my generation. I’m a 90’s baby, so I grew up with good music. Unfortunately, that era’s gone and hip-hop is not hip-hop anymore. What I have is exactly what’s missing; hip-hop. This generation should know how much joy real hip-hop brings.

IAA INDUSTRY NEWS: What are your songs about?
ANDRE’ LAUREN: My songs are about life, the everyday struggle of an average kid from a tough city who’s trying to make a way for himself and his family. I capture the emotion of balancing college life and the life I’m trying to live as a musical figure. Honesty is in my music. I can’t talk about having fancy cars, big houses and money to throw around if I’ve never had it. I can sure talk about chasing the dream though.

IAA INDUSTRY NEWS: Who is your fan base directed towards?
ANDRE’ LAUREN: My fan base is directed towards the ones like me, my generation. The hip-hop lovers that are in the same position I’m in will most definitely feel what I’m speaking on behind the mic. The younger generation will catch the wave too. They’ll have my blueprint on what to expect as they grow older and how to conquer all that comes against them. The older generation will feel me too cause they’ve been there, done that.

IAA INDUSTRY NEWS: Who are your musical influences?
ANDRE’ LAUREN: Man, my musical influences vary. I’m an old soul, so cats like Smokey Robinson, The Temptations, Al Green and The Isley Brothers have a big influence on my music. I love samples from these legends. When I first started writing I was greatly influenced by 50 Cent and Kanye West, they were just great lyricist and entertainers. Today I would have to say my influences are Kendrick Lamar, J.Cole (shout out to the 910,) Big Krit, and Wale. Those cats are not much older than me and they speak with the wisdom that the culture needs. They made it from similar situations
of mine, doing exactly what I’m doing. That only motivates me and lets me know the job can be done.

IAA INDUSTRY NEWS: How would you describe your music to people?
ANDRE’ LAUREN: I would tell the whole world the truth, the music is from the heart. It’s easier to be felt when it’s from the soul. My music is passionate and I can’t sugar coat anything that I say. If I wouldn’t say it off the mic, I’m not going to say it behind the mic.

IAA INDUSTRY NEWS: What makes you stand out from other artists?
ANDRE’ LAUREN: Versatility. A lot of artist will put out music and after a couple mix tapes, you become bored with it. On one mix tape, you will hear different styles of music and flows but not so much that it seems sloppy and cluttered. It’s a skill to have controlled versatility.

IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?
ANDRE’ LAUREN: I am currently working on my third mix tape and doing pre-production on a promo video before I record a video for the mix tape’s single. I have recently released a dope track with 40 Ali from Fayetteville, North Carolina called “You Know What” produced by Robbie Anthem. Go check it out!

IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
ANDRE’ LAUREN: In 10 years I see myself living comfortable off my music. With hard work and dedication, I can reach the goal of having an independent label in the making. By this time I’ll be well out of school and incorporating my
degree in with my plans of owning my own studio for film and music.

IAA INDUSTRY NEWS: How can your fans access your music and contact you?
ANDRE’ LAUREN: I can be found on Twitter @AndreLauren_910 and you can check out the music at www.revebnation.com/AndreLauren

 

 

 

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35 COMMENTS

  1. From your worst and best critic:
    I say, I am so proud of you!!!! My words to you remains the same, and that is, trust God in all that you do and put Him first in everything that you do and everything will work out in your favor. The talent that you have is natural, and it is my prayers that you will continue to walk in what you love, and that is your music. Stand tall and stand strong. If you fall…don’t stay there…get back up and go hard/go strong. I will always be your #1 fan and the one in the background (loud) cheering for you.

    Love you…..Mom
    #teammom

  2. I wanna start by saying Im proud of you for doing what you love! What you do is nothing but pure talent and a gift from God! Keep doing what youre doing. One day your music will inspire millions to keep pushing! No matter how hard it gets or how long it takes, never stop writing. Even if you never have a hit Ill always blast your music in my stereo! Believe that lol. Love you baby.

    -Sweet

  3. Keep working hard and remember the verse Jeremiah 29:11, “For I know the thoughts that I think toward you, saith the Lord, thoughts of peace, and not of evil, to give you an expected end.”
    Gods got a plan!

  4. I’m extremely proud of you! You are utilizing your Talents for greater things! I pray for continued success and if you need anything! I’m here cuz! Keep it up.

  5. Keep up the great work! You’re very talented and you have the work ethic to match. Continue to do what makes you happiest and the rest will follow!

  6. Congratulations little bro! I’m so proud of you and I’ve always believed in you and always will God is going to continue to bless you. Keep God first and everything else will fall in place. I love you! Your the best!

  7. Very talented and well-spoken! I agree that our generation only has very few sources of real hip-hop and I would love to see you bring it back! Keep grinding.

  8. Your gift will make room for you, and you are definitely a very talented person. I always knew you had it in you. Even when the rest went on with their daily routine, you stayed dedicated and stuck with your music. I pray that this all pays off for you.

  9. Keep your head up and remember nothing worth having comes easy.. Continue to put your all into what you love and in the end only greatness will come of if! Keep up the good work!

  10. Always keep God first allow his will to be carried out in your life…reach for the stars all that is here is for you…I applaud you for remaining focused and steadfast. Much success.

  11. Great interview! Keep pushing towards your dream! If you want it, go harder! Go harder than what you are doing now. It won’t be given to you. You have to grab what is yours and claim it. It shouldn’t be easy, your efforts shouldn’t be mediocre… If it is, you aren’t going hard enough and I go back to say go harder. Want your dream career as bad as you want to breathe, then that is when you will be successful.
    -A Classmate (tehehe)

  12. Derek, I am so proud of you. Just keep your head up and follow your dreams. You are a very smart, intelligent, and hard working young man. Everything good that happens to, you definitely deserve it. Here’s wishing you all the success in the world. Kudos!!!!

  13. Am I surprised? Of course not!!! Your gifts will make room for you, and you are definitely using them. So talented, you are. Just want to congratulate you on stepping into a new arena. You definitely deserve this chance. Love ya and keep up the good work.

  14. I’m so proud of you Derek! There is no feeling in this world like following your dreams and watching them come true! I just want you to know that I will continue to cheer you on as I have always been from day one (literally). You put in so much hard work and dedication and it’s really starting to pay off. I will never forget that day I asked you to cut your hair off and you told me you would whenever you made your first million! And look at you on your way! Music is really your passion and to see my brother living his dream and doing what he loves makes me so happy! I’ve seen you grow so much in these last few years. Keep up the good work brother and you’ll come out on top! Love you to the death of me and beyond!

  15. Congratulations man!! This is awesome. Such talent as you would be hard to keep hidden anyway. Prayers are always with you my brother. Dream big and don’t stop until you reach your dreams.

  16. You have not because you ask not….I trust that you have been praying for a break. Your God given talent tied in with your faith will make room for your gifts. Always trust God and trust in yourself. Reach out far for your dreams and don’t settle for giving nothing but your best. CONGRATS!

  17. I see you doing big things and I support the dream. Never let anyone tell you what you can not do. Love what you and do what you love. Supporting that 90s baby generation, bring back that music we love!! You can and you will!! Keep hope alive and prosper!!

  18. Great work! You have talent; just stay focused, passionate, and humble. Never give up on your dreams! You got it.

  19. Congrats Dre!!! As always keep God first and the rest will follow. It’s good to FINALLY hear some music that has some substance rather than this alphabet soup that is being produced these days. Keep pushing with God by your side all things are possible!

    Vanessa

  20. Awesome man is my comment to you. Your talent will make room for you. Keep spitting those positive lyrics man. Real music from a real man whose experienced in the scribes he write .

  21. Music is chill it actually has the feel of the west coast artist you named but with a twist. hmmm maybe a new school Waren G. style that laid back vibe. I also appreciate you have something to say in your music. Im an aspiring artist but in singing neosoul prefer so i understand the struggle but glad new school artist like you still making it and showing HOPE for those to come in your footsteps.

  22. There’s a sense of honesty in these answers and I believe it rolls over well in your music. Versatility is key and honesty is the beholder. I feel as though typical rap artists try to fit in a box they’ve created based off of their personal idols. You, my friend, clearly have plenty of idols and high expectations for yourself. I pray for great success in your endeavors.

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