IAA INDUSTRY NEWS: What city and state are you from?
KNORMALITY: I’m originally from Cleveland, Ohio, but I currently reside in Greenville, SC.
IAA INDUSTRY NEWS: What is your music background?
KNORMALITY: Ironically in the beginning of my journey, I sucked! I couldn’t rap for the life of me. Free styling was never my strong point. I was that guy in middle and high school with a quarter or pencil at the lunch table making beats for my teammates on the basketball team. I was the poetic artistic nerd who just so happened to be athletic. Then at 16, I got hip to FL studio making the most basic tracks from the default sounds provided when you download the software. It wasn’t until around 2008 that I converted my free stanza poetic style of writing to the 16 bar verse structure and recording. This was inspired by a mentor out of Augusta who’s family owned an independent record label. He read a few of my poems on Facebook and asked me to come through his studio and try it out. It actually worked. Within that first year, I assembled a group called the Prepz (in retrospect the whole concept is hilarious). I had my first taste of having a record played in a nightclub, and released my first mixtape called The Retail on datpiff.com. I’ve come so far since then.
IAA INDUSTRY NEWS: Why do you want to record and release your own music?
KNORMALITY: I have something to say. Music has changed a lot. There’s little timeless music that’s being developed and released these days, at least in my eyes. I aim to relay my experiences, my hardships, troubles, highs, lows, and provide a means for others to relate and have an appreciation of music. It’s been reduced to just party records and creating a facade that appeals to others. I aim to be Knormul, or in other words just being myself. Education, well self-education is also something I want to encourage. Secular education can be a distraction. I want to open the eyes of those who may be blind and see that you can do anything you really want to. But the biggest reason I love recording and releasing music is simply I love the art. I love the experience, the freedom. Creating something that’s immortal from seemingly nothing but pure inspiration. I write all of my music, create all of my own concepts, and I produce a strong 75% of all the records I make. Even the graphics and designs I do on my own. You may be surprised money wasn’t one of the priorities. I’ve found that when money is the main and only motive, the music is garbage. Now don’t get me wrong, I do want to be paid for doing what I love. That’s the definition of a career. The love of music is the root of it all.
IAA INDUSTRY NEWS: What are your songs about?
KNORMALITY: Everything I create and produce stems from some aspect of my life. My high highs and low lows can be about anything. I take those instances and make something that most people wouldn’t dare. This is kind of a hard question to answer.
IAA INDUSTRY NEWS: Who is your fan base directed towards?
KNORMALITY: I speak directly to those who have a free mind. Who can think for themselves and not be easily influenced from a popular wave. My music is for those who can stand for something and won’t fall for anything, as K. Dot would say. Those who believe in higher learning and educating yourself instead of letting an institution pimp you of money for knowledge that’s attainable without them. I do however make party and club based music too because at my age of 24 I still enjoy it from time to time. I enjoy the energy, and especially the freedoms of having no kids because I’m still a kid myself.
IAA INDUSTRY NEWS: Who are your musical influences?
KNORMALITY: Oh man I have to start with Bone Thugs. Especially being a Cleveland native myself their originality is still influential to this day. I am also influenced by Lauryn Hill and Drake. I could relate so much that I want to tell my story in the similar fashion. I covered a lot of those tracks bettering myself. J Cole. Eminem, Bobby Creekwater are also major influences. The latest addition is Kendrick. I take every verse as a personal challenge to better my delivery. The legends Biggie and Pac go without saying. I was more Into Big’s music and Pac’s movement, ‘thug life.’
IAA INDUSTRY NEWS: How would you describe your music to people?
KNORMALITY: I always say the same thing. You just have to listen to it. It’s literally no telling which direction I will go. It’s art, and I treat it as such. Some are afraid to speak on certain things for fear of other’s opinion. You always take the risk of rejection, but I thrive off of doing what I’m not comfortable with musically. How else will you grow? I like to test myself. From parties to problems, from success to suicide, I’ll take it anywhere. You just have to listen.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
KNORMALITY: There will always be several answers to this question. Personally speaking I have a major dislike for popular trendy things. Once it hits a certain threshold, I back away, and naturally that comes out in my music. Plus I’ve set a standard for myself that I have no standard. I can do whatever I want. I’m not conscience, I’m not a trap artist, I’m not just a producer, and I’m not just a graphic designer. I’m not just any one thing. I’m Knormul. Meaning I’m complex because I’m simply me. That’s why I created the term. It’s an antagonym. A word that can mean itself as well as its opposite. Like someone can be bad in a good way, or bad in the traditional bad way. I always say to be different is to be the same as everyone else striving to be different. But to be you is the way to be truly unique. Be Knormul, Because who can be you better than you?
IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?
KNORMALITY: I’m currently working on a few. One to highlight is “From: Knormul.” It’s pretty much 10 of my best songs to date up until the release of “Hyber Knation.” Look for it on Livemixtapes.com and other sites online. Visuals are sure to follow as well.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
KNORMALITY: I see myself making music still for the love of it. I’m not really concerned with awards anymore. I was once upon time, but making a stamp in the music industry by touching souls and possibly changing lives is more important. To be great and make timeless music that others can go back and listen to. Longevity beyond my time on earth. Also, I will have started my own profitable clothing company. Designing clothing is a passion of mine that I literally work on daily. Well art in general is my passion. The freedom just like I said about music. Creating something from almost nothing. I also see myself helping unnoticed talent in my hometown, where most people wouldn’t think to go. Having a lot of money is cool, but as long as my family is good and not hurting for anything, I’ll be happy. My success stems from that.
IAA INDUSTRY NEWS: How can your fans access your music and contact you?
KNORMALITY: Follow me on twitter.com/knormality.
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