IAA INDUSTRY NEWS: What city and state are you from?
EMAXIMUS: I was born and raised in Oakland, California.
IAA INDUSTRY NEWS: What is your music background?
EMAXIMUS: I started out playing around beat boxing when I was four years old I grew up listening to hip hop, funk, R&B, and hard rock in elementary school. I tried playing the saxophone when I was in the fifth grade but I stopped cause I didn’t like to practice. I sung in the church choir off and on when I was a youth. I got so deep into hip hop I wrote my first rap when I was 10yrs old. From that point I was all into being the dopest MC. So everyday I would freestyle, write raps, and songs. I would take two radios put the beat or single instrumental in one and a blank tape in the other and freestyle and record songs that either I wrote by myself or with my cousin Tysyn Jones aka Teflon) and friends (Johnathon Grisham Kameron Johnson, Jaseon Outlaw, Brandon Hemphill. It got to a point that I was writing everyday and hanging out with cats older than me. I was getting lit in Foothill square parking lot and would freestyle for hours.
When I was fifteen I performed a song I wrote for myself and a home girl of mine, at my high schools homecoming night rally. That was my first public performance. I would go thru old school funk records with my best friend dub them on a tape and then write songs to them. I also would go over my cousin’s house who was heavily into music and sift thru his collection of tapes and find beats he or someone from his crew had produced. I would be heavily involved with the ciphers that were at the high schools I attended in 11th and 12th grade. I was 17 years old when I went to my first studio session to freestyle for this one producer. When I graduated from high school I had plans on being an artist so I entered competitions out in Ohio where I went to college for one year. At 18, when I came back to Oakland, and I started recording with my friend and next door neighbor Marc Coleman (Brainchild) who moved to San Leandro and started producing. I have been recording since then. At 21, I interned at a music marketing company in Oakland named Ill Trendz Productions owned By Sean Kennedy, where we promoted major and independent record labels. I worked there for 4 years and left because I had a manic episode and was diagnosed with a mental illness. I had always been writing during my promo period, but I didn’t start recording again till I was recovering. My Dog Tru then introduced me to a producer named Chandler Bolt I joined him recording at sub underground shows where they played mostly underground Punk/Metal and we were the only hip-hop group. I joined his group Dime Life Crooks that at the time was him and Appliance (Jerimiah). Then My Cousin Daryl Bolden and other folks (Jhad & Louisiana) joined later on. We all split our separate ways but still remained friends.
I then continued to record in Oakland even though I moved to the North Bay Santa Rosa in 2005. I worked with GMan Stann and B Banks then I released my ep “The Leakage” in 2007. I went on to work with and receive more producers from Rob Lo (Producer of The Mobb Figgaz) to DJ Daryl(formerly part of Beats By The Pound) and then Opened up for E-40, Rappin 4-Tay, San Quinn, SkeLo & Celly Cel. I’ve also receive production B Bumble ( Produced Mac Dre, Too Short, Bad Influence),TrackBangaz, Jaywan and The Track Pros. I’ve recorded over 100 songs worked I plan to release eventually I was signed to VOD Recordings, a distribution label located in Boston. Last year I released maxi-single titled “Ripper” available on ITunes. I released a mixtape titled. “We On That Sh#t Again-Making Something From Nothing” available on Datpiff.com. I started my own indie label “MasterMindz720” to release my own music and others with hopes to work with larger labels I just released my single titled “Opulence” that is now on ITunes and other web stores.
IAA INDUSTRY NEWS: What are your songs about?
EMAXIMUS: My songs are about being resilient, excelling in the face of adversity. My songs are lyrical reality and deep into my psyche of my perception of life. They are songs based on my experiences, my life, growth, ups and downs of a tortured soul and bipolar mind. Striving for greatness on the streets in a crazy world. It’s mind over matter.
IAA INDUSTRY NEWS: What is your favorite song to perform and why?
EMAXIMUS: My favorite song to perform is” West West” . It’s a party funky track that gets the crowd into the show. It’s a West Coast anthem and it gets Westsiders juiced and grooving.
IAA INDUSTRY NEWS: What has surprised you the most in the pursuit of a career in music?
EMAXIMUS: It’s a dirty biz so you have to watch who you deal with. I recognized it takes allot of hard work to be successful in this biz,and I know I have to come with my A game in order to make it. The ups and downs with the high can be intoxicating. I’ve become obsessed with creating songs pursuing a music career. It also takes a long time to be an overnight success as well.
IAA INDUSTRY NEWS: Who are your musical influences?
EMAXIMUS: 2Pac, Ice Cube, Dr. Dre, Eazy-E, NWA, Eminem,Del The Funkee Homersapien, Heiroglyphics,50 Cent,George Clinton, Ohio Players,The Isley Brothers,Brand Nubian, Michael Jackson,Parliament Too Short, Big Daddy Kane, Eric B. &Rakim, Above The Law, E-40, Mac Dre, Nas, UGK, Scarface, EPMD, Slick Rick, Snoop Dogg, Dog Pound, Bad Influence, Notorious B.I.G. Wu-Tang, 3xCrazy,Jay-Z, A Tribe Called Quest, Grandmaster Flash& Melly Mel, Dougie Fresh, BDP,Ice T,LL Cool J,DJ Quik, OutKast, Master P, Beastie Boys, and Run DMC. There might be more I cant think of right now, but those are the ones that I really listened to the most.
IAA INDUSTRY NEWS: How would you describe your music to people?
EMAXIMUS: Abstract reality is the description of my style of music (AR-15).It reveals my battle with Bipolar Disorder and the living life on a daily basis. It’s a roller coaster of rhymes with a potent shot of creative realness. It is invigorating and entertaining at the same time, it’s simplistic complexities of my mental. My music can be described as inspirational, eargasmic rhythms, raw, manic-depressive, and a mental tsunami.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
EMAXIMUS: My brain heats up like a volcano with thoughts and it explodes with a brainstorm taking me to a manic state. It gets me fired up over a beat, either rough or smooth. My versatile vocabulary draws up different messages in my songs . My energy makes you feel engaged in each track. I’m just being me. A volcanic mind people will be able to relate to my topics in my lyrics and take away a new perspective from my songs they may have not even realized before. Some of my songs may fly over some people’s head for they may not understand where I’m coming from until they listen again and again.
IAA INDUSTRY NEWS: What would you like to see changed in today’s music industry?
EMAXIMUS: More focus on lyrics, not just dope beats and catchy hooks. Despite the over saturation of rappers out today It’s a good time to be a MC because you can find your target audience and control your creativity. I think artists need to focus more on quality than quantity. The media also needs to acknowledge more of those real unique artists
IAA INDUSTRY NEWS: What are some upcoming projects that you are currently working on?
EMAXIMUS: I’m working on my single for release some time this Summer/early Fall and I will be working on A LP as well. I have so much material I plan on releasing it all at some point. I decided to work on some more songs for the LP I’m not rushing it I want everything to be perfect but I’m not going to take hella long to put them out. I may release another mixtape as well to give to my fans and people who haven’t heard my music but I’m focusing on my singles and LP to set a strong tone.
IAA INDUSTRY NEWS: IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
EMAXIMUS: I see myself working on my 9th or 10th Studio LP and have myself established as a great artist/MC, record label and clothing line. I want the respect as a dope MC and my music to reflects that. I also plan to start my marketing company as well as a travel agency, and own several properties residential and commercial real estate
IAA INDUSTRY NEWS: How can your fans access your music and contact you?
EMAXIMUS: My fans can reach me all day online
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