Hip-hop artist, singer, song-writer, DJ and Choreographer; Shanice Connolly (Sinzere) was born September 12, 1988 in Calgary, Canada. Sinzere’s mother (Althea) was always her biggest influence and icon; being raised by a single black mother played a tremendous part in her belief in female-empowerment. When Sinzere was just six months old her father (Clive Allene) had left her and her mother due to severe drug addictions. Years later Sinzere, her mother and her two siblings moved to Toronto, Ontario in hopes to start a brand new life at peace. Moving to Toronto sparked Sinzere’s music mind at the age of 7. With influences such as, Marvin Gaye, Teddy Pendergrass, Mary J Blige, Tamia and more. Sinzere began writing little verses ranging from 8-12 bars. This obession for music grew into Sinzere starting a dance crew, Djing, choreography and maintaining the artist she’s become today.
Following her career over the years, Sinzere has met and opened for many industry names like, Elephant Man, Serani, Demarco, Macka Diamond, Eyesus, New Boyz, Mavado, KRS-One, Raekwon, Trixx (Comedian), Beenie Man, and many more. Named Calgary’s “Most Exciting New Emcee ” by National Youth Arts Week, and her recent exclusive featured interview on HipHopCanada.com, mixtape release, cosign from Obie Trice, and a nomination for the (Alberta Media Production Industries Association) AMPIA award; the journey has just begun. Sinzere has a show coming up called Hip Hop From Da Block, were she’ll be showcasing her new mixtape Working 4 Herself. Sinzere will also be a featured artist in XXL June 2015 issue, following a live outdoor festival she’ll be headlining. Sinzere plans on releasing her fourth installment (Limits) summer 2015.
IAA INDUSTRY NEWS: What city and state are you from?
FVCK SINZERE: I was born in Calgary, Alberta which is a city located in Canada, but I was also raised for several years in Toronto, Ontario.
IAA INDUSTRY NEWS: What is your music background?
FVCK SINZERE: My musical background began in the art form of dance in which I started a local dance group with a few close friends. Our dance group (Rebel Squad) became popular as we traveled throughout Canada for all types of shows. Following the summer of 2007, Rebel squad split due to differences within the group. With a burning passion for art and music, I knew there was more for me musically. I later met my mentor by the name of Blacka Ranks who was a famous local sound selector from Jamaica. Blacka influenced the next step I had taken towards my music career as a Dj. As named Western Canada’s number one female DJ I was spinning Dancehall, Reggae, Hip-hop and R&B. During my time as a DJ I had the honor to meet artists such as Elephant Man, Movado, Beenie Man, Serani and more. Following the fatal year of 2009 when my mentor Blacka was murdered, I felt the need for change. Taking some time off, I began experimenting with song-writing and later joined a musical group in Calgary. The influence of artistry really began its development in my short years in this group atmosphere.
Opening for the likes of Raekwon, KRS-ONE, The New Boyz, and many more industry favorites I sharpened my live stage performance. Leaving the group in 2010 with ambitions of becoming a solo artist, Sinzere was born.
IAA INDUSTRY NEWS: What are your songs about?
FVCK SINZERE: My songs are about following your heart and living your dreams to their fullest potential, having a definite purpose and doing anything to attain it. These songs I’ve written are memoirs of the lifestyles I’ve lived, from selling work out of town to working these 9-5s and battling self.
IAA INDUSTRY NEWS: What is your favorite song to perform and why?
FVCK SINZERE: My favorite song to perform is “They Know” from my project titled Pep Rally. It’s an aggressive lyric driven anthem that evokes so much emotion out of a crowd no matter where I’ve performed it.
IAA INDUSTRY NEWS: What has surprised you the most in the pursuit of a career in music?
FVCK SINZERE: What surprised me the most about my pursuit in the career of music is the strong connection I had with my listeners – a connection that I never knew I could have with someone who I knew nothing about. When I look at someone in the crowd when I’m performing and I can see that they really understand what I am saying, not just know the lyrics, but really understand – it is an amazing feeling. I not only have a connection with the music but I have a connection with the people who love my music.
IAA INDUSTRY NEWS: Who are your musical influences?
FVCK SINZERE: My musical influences include artists such as Aaliyah, Remy Martin, Patti Labelle, Mary J Blige, Jodeci, H-Town, Mint Condition, Tony Toni Tone, Lucy Pearl, En Vogue, Black Street, Notorious Big, Janet Jackson, Tupac, Michael Jackson, Beres Hammond, Musiq, India Arie, Lauryn Hill, Freddie Jackson, Sade, Maxwell, Drake, The Game, Missie Elliot, Nicki Minaj, Lil Kim 3 6 Mafia, Rah Digga, Wutang Clan, Slick Rick.
IAA INDUSTRY NEWS: How would you describe your music to people?
FVCK SINZERE: I would describe my music as edgy and provocative, the music that I write isn’t made for people to grasp immediately. It’s the type of music you come back to and come back to because there is always a hidden gem – a bar or a lyric you may have thought you understood but you come back the second time around and you understand that bar a little bit more or a little bit differently.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
FVCK SINZERE: What makes me stand out from other artists is the undeniable love that I have for music and my detail for sound. Putting those two factors together gives life to endless creation. I also believe that my musical background played a great factor in my artistry; I was raised in a household with many different kinds of music like, jazz, reggae, funk, R&B, hip-hop, etc.
IAA INDUSTRY NEWS: What would you like to see changed in today’s music industry?
FVCK SINZERE: I would like to see the hatred caused by jealousy, greed, and envy to be replaced with love and unity. Some of the greatest artist’s in the world collaborated with each other, not to say they didn’t have their differences, but they understood and respected the art of music and the passion for perfection. In the industry today there is a lot of high school type drama that takes away from the overall objective to make great music for the world and for people who live their lives vicariously through these artist’s stories.
IAA INDUSTRY NEWS: What are some upcoming projects that you are currently working on?
FVCK SINZERE: Some upcoming projects that I am working on include my fourth installment which is my best body of work to date. I’ve also recently opened up for Rick Ross, which was a mind blowing experience, and has opened up many opportunities for me with future shows. I am also part of a spread with XXL coming in June 2015, which will feature me and a few other artists from around Canada.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
FVCK SINZERE: My career goal is to win a Grammy amongst other prestige’s awards. I also would like to be a part of the A&R department for one of the major labels as I have an amazing gift for scouting and molding raw talent. I would also like to be a songwriter as it is one of the strongest gifts that I possess. 10 years from now I see myself with numerous albums out and an undeniable following worldwide. I see my peers becoming the greats of my time, the Drakes, Rhiannas, Wale, beyonce, Jay Z. I see myself as one of the most world renowned artist’s of this generation who cares about how the people feel, think, and live.
IAA INDUSTRY NEWS: How can your fans access your music and contact you?
FVCK SINZERE: My fans can access my music via, soundcloud.com/fvcksinzere http://www.reverbnation.com/fvcksinzere , https://www.youtube.com/channel/UCwKxHBB2-rggKxAgN1JshwA , https://fvcksinzere.bandcamp.com/releases , http://sinzere4thenewyear.wix.com/fvcksinz3re , http://www.datpiff.com/profile/iHateSinzere , https://instagram.com/sinzeresings/ , https://www.facebook.com/iHateSinzere for any inquiries or questions.
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