Irie Love , her birth-given name, born on July 7, 1982 in Kailua, Honolulu County, Hawaii, is a Hawaiian R&B Reggae singer, songwriter and performer. She first gained notice as one of the finalists on the “Brown Bags to Stardom” competition in Honolulu, Hawaii in 1999. She was signed by John Iervolino (one of the judges in the competition) onto his record label, Quiet Storm Records. She was featured as the only new artist on his world music compilation entitled Roots Music Volume 2: Private Beach Party for which they used her likeness to promote the album.
In 2000 she moved to Los Angeles, California to study Music and Business at Azusa Pacific University. In 2002 she booked a tour as a back-up singer for the artist Pink. She continued as a back-up singer for the next three years singing for such artists as Madonna, Dave Hollister(Blackstreet) and Chaka Khan.
In 2005 she moved to Kingston, Jamaica to pursue a solo career in reggae music. She became one of the twelve finalists in the Irie FM Red Stripe Big Break Competition touring around the country performing to thousands while also being featured widely in the local radio and media. Love was introduced to the reggae group Morgan Heritage at the East Fest in St. Thomas, Jamaica in December 2006.
In April 2007, Morgan Heritage signed Irie Love to their production company Gedion Music. That same year, She began touring the world as their opening act alongside their younger brother Laza. She also sang backup for Morgan Heritage touring the United States, the Caribbean, Central and South America, Africa, Europe and the UK.
In October 2008, Love released her first EP entitled Ehiku. October 18, 2008 she threw a launch party for the EP in Honolulu, Hawaii performing for local radio and press. In January 2009, she released her 1st international album in Japan entitled “The Life of Love“.
Irie Love has been featured on several compilation albums such as The Biggest Reggae One-Drop Anthems 2008 and Coconut Island Vol.1 and Unseen Famili Compilation Vol.1, all of which are available on iTunes.
Her 2012 singles It Is Wut It Is featuring Fiji, My Love and Let It Fly ft Peetah Morgan of Morgan Heritage all charted at #1 in the Hawaiian Reggae Charts. Her single My Love is also currently featured on Hawaiian Airlines in-flight entertainment.
Her debut album THIS IS IRIE LOVE was released independently on her record label, IrieAloha Records, worldwide on October 9th, 2012 and went straight to top 50 on iTunes USA. She also currently has a three album deal with JVC Japan. Her first album with them was released on November 26th, 2012.
In August of 2014, she toured as an opening act for Fiji, J Boog & Peetah Morgan(Morgan Heritage) across New Zealand and Australia. She then embarked on her first solo Japanese tour on September 15th, 2014.
She recently began mentoring kids in Hawaii’s charter schools through the Mana Maoli project ‘Mana Mele’ along with her “Empower the Youth” campaign which she began working on in 2010.
Her latest music video for her UK single, ‘Step Up’ was featured on Campus Nation Music Spotlight and Elite Muzik featured video. Her latest duet single ’Better Than Love’ with Christopher Ellis, produced by the legendary Damian Marley, featured on his ‘Set Up Shop’ compilation, is climbing the charts on Hawaiian radio.
Love is currently focused on recording her new project with producers based in Los Angeles and New York. The new project “will be more R&B/Hip-Hop driven” and she is looking to release on iTunes and her website (www.thisisirielove.com) in January 2016.
She also considers herself a ‘foodie’ and has a food blog, irielovesfood.com, that her team is developing into a TV show that will feature guest chefs, her favorite recipes, health tips and live music all in one episode. She plans to air the pilot on her youtube channel in the fall of 2015.
IAA INDUSTRY NEWS: What city and state are you from?
IRIE LOVE: I was born and raised in the city of Kailua on the island of Oahu in the state of Hawaii. I lived there until I was 17. When I graduated from High School, I moved to the greater LA area and attended Azusa Pacific University majoring in Music and Business.
IAA INDUSTRY NEWS: What is your music background?
IRIE LOVE: I began performing in church when I was about nine years old. Singing Christian contemporary music. When I was sixteen, I entered a state wide talent competition and placed first to represent my school at the state Championship where I placed 2nd, but was noticed by one of the judges and was offered a local record deal to be a reggae singer. The label funded my first ever recording, a reggae rendition of Chaka Khan’s “Tell Me Something Good”. They used my likeness to promote the CD compilation that the song was featured on, and on life-size posters of me around the state. In 2000, I moved to LA study music at Azusa Pacific University. Since then, I’ve performed as both a backup singer and lead vocalist/solo artists on stages around the globe for what’s been about 15 years now. I created my own Label, IrieAloha Records in 2012 and released my first full length album entitled “This Is Irie Love”.
IAA INDUSTRY NEWS: Why do you want to record and release your own music?
IRIE LOVE: I’ve been recording and releasing music since 1999. I believe music is a gift of service. Sharing my music with the world, in my opinion, is my way of doing my part to spread love and joy to other people. I love singing and recording and performing. It makes me feel more alive than anything else I’ve ever experienced. The exchange of energy between me and the listeners is like no other feeling on earth.
IAA INDUSTRY NEWS: What are your songs about?
IRIE LOVE: My songs are about life experiences, my own and those of others, Love, Sorrow, Joy, History, Current events; basically anything that moves me or I feel needs to be said. Music has the power to entertain, influence, encourage and empower. I do my best to utilize music to its full potential.
IAA INDUSTRY NEWS: Who is your fan base directed towards?
IRIE LOVE: My music is for everyone. I mean that literally. I have all age’s concerts where babies are dancing to my songs and others where gray-haired folks are singing every word with me! Moms tell me all the time they love my music because their kids can listen to it. I believe the youth are my most valuable demographic to target because, as the great Whitney said they are our future! I started a campaign called Empower the Youth, that I use as a platform to mentor kids and young adults, empowering them to live to their full potential and to love themselves. It’s the most rewarding part of being an artist.
IAA INDUSTRY NEWS: Who are your musical influences?
IRIE LOVE: I learned to sing harmonies by singing along with the music of a UK reggae band called Steel Pulse. Other influences would be Hawaiian artist Fiji for his soulful Hawaiian reggae sound, Chaka Khan for her power house vocals, Lauryn Hill for her incredible writing, Jessie J for her impactful live performance skills, Sade for her sultry goddess-like presence and Bob
Marley for his vibes.
IAA INDUSTRY NEWS: How would you describe your music to people?
IRIE LOVE: I write and sing what feels good to my soul. Genre is such a stifling subject for artists. I consider myself an artist. So many factors influence my sound. How I feel, where I am in my life when the song in being created, what music I’m listening to when the song is being created. Some would call my sound R&B/Island Reggae, but I feel that that description only
scratches the surface.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
IRIE LOVE: Literally, I’m 6 foot tall, have brown skin and I have naturally big curly hair, although, my hairstyle changes about once every 6 months.
Otherwise, I resemble a typical urban artist but I am very multicultural, most dominantly Hawaiian. That comes through in my music, image and brand, very clearly.
IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?
IRIE LOVE: I just released 2 new singles, Rebound Love and Your House, we are currently working on building a new website and I’m working on my sophomore album, for which we just successfully funded a Kickstarter campaign making $20,000 in donations! I am also a musical mentor for the children of Hawaii through a program called Mana Mele for my Empower the Youth campaign. We recently had the blessing ceremony for our new mobile recording studio which we will begin to utilize in our classes beginning this July.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
IRIE LOVE: I see myself as a musical pioneer. For the last 15 years, I’ve struggled to find a path similar to mine. There’s so much pressure in the music industry to sound like other popular artists or to fit into one of the preassigned boxes created by people who, honestly, use a system that I don’t believe in, for predicting success. Music is art from the heart. I don’t fit into anyone’s box. Every great idea and invention and sound was brand new, like no other, never been done before at some point and those are the ones that make history. I plan to use music as a platform to do just that. Shifting the vibration of our existence to one that is more in tune with our true nature, LOVE! I plan/desire to release my sophomore album at the first
quarter of 2016, shoot 3 new music videos, headline my own world tour, and win a Grammy, expand my Empower the Youth campaign into an actual cultivation center for kids to expand their hearts, minds and talents, and continue to expand until the day I no longer have a physical voice!
IAA INDUSTRY NEWS: How can your fans access your music and contact you
IRIE LOVE: Use any Search engine and look for Irie Love or
Instagram & Twitter @thisisirielove
My music is on iTunes & Amazon Music
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