According to Complex Yesterday, someone posted a sex video in what appears to be a dressing room inside Uniqlo’s Beijing flagship store.
The clip shows a young couple getting it on while muffled music plays in the back. According to CNN, the man in the video is heard whispering a few phrases in Chinese, like “Call me husband” and “say we’ll be together.” For a while, it’s hard to tell where exactly the quickie is taking place, until you get towards the end of footage, which is when a woman’s voice can be heard over the intercom saying, “Dear customers, welcome to the Uniqlo store at Sanlitun. There are no fitting rooms on the first floor. Please proceed to the second and third floor if you need to try clothes on.”
The clip quickly went viral, attracting millions of views and thousands of comments overnight. By this morning, the store was also attracting a slew of visitors who were eager to take selfies inside the now-famous location.
“I came here because of the clip,” a young Chinese man told CNN.
It’s clear the video has helped bring traffic to the store, which is leading many people to believe Uniqlo was behind the footage—perhaps a clever marketing scheme to stir interest? But Uniqlo has since denied any involvement.
“As a responsible international brand, Uniqlo is dedicated to providing consumers with safe, comfortable and quality shopping experiences and locations,” the company said in a statement. “We would like to remind all customers to abide by society’s moral standard… and properly and appropriately use our fitting rooms.”
Take a look at the viral video here. But be warned, it’s definitely NSFW.