IAA INDUSTRY NEWS: What city and state are you from?

JAKEUP: I am born and raised in Phoenix, Arizona. Being from Arizona you face a lot of adversity in the Hip-Hop scene. There is only a select few spots you can go and perform to really get a buzz around your name. I would get booed and shunned off stage even before saying anything unfortunately because I’m white though I use that doubt as motivation and fire when I write and perform my songs.


IAA INDUSTRY NEWS: What is your music background?

JAKEUP: I started writing when I was in the 1st grade. It started with short stories, went on to poetry and elevated into music. I taught myself everything I know about rap and music today. A lot was trial and error, as I believe failure is life’s best teacher. Now, I have an amazing buzz around my music, my name and my brand “MiMiC” and I get emailed daily by fans asking my advice on music and life in general.


IAA INDUSTRY NEWS: Why do you want to record and release your own music?

JAKEUP: I love music, plain and simple. Growing up I was an outgoing kid but to a degree. I never voiced my opinion and I just bottled all of my emotions down deep. But with rap and music it gave me a voice and when I stand behind that mic. I feel an at peace feeling in my soul like I was meant to do this. When it comes to releasing my music, the reason I want to release it is strictly based off my message I am portraying. I want to be able to connect with a kid who are like me and inspire them to go after their dreams and let them know their not alone in this world. I’m rapping for the Underdog’s in LIFE.


IAA INDUSTRY NEWS: What are your songs about?

JAKEUP: I have two parts to my Rap Music. One part “JakeUp” is about my life, the ups and downs that go with that. For me, that consists of popping prescription drugs, drinking, smoking, a lying cheating ex girlfriend of mine I can’t move on from and facing the demons inside of me that come with those addictions. It’s not all dark though, I do make songs that are funny, serious, mind blowing, controversial as well as dark and gloomy. The Second part of my Rap Music is when I rap as “The Savior”. The Savior dresses in all white and raps about God, why we need more God on this earth. I call out celebrities as well as politicians who are pushing superficial useless ideals and things as well. I quote scripture as well as open peoples minds to how they can “MiMiC” in my footsteps to make their lives better. And I’m called “The Savior” as being the Savior of Hip-Hop not comparing myself to Jesus Christ.


IAA INDUSTRY NEWS: Who is your fan base directed towards?

JAKEUP: My fan base isn’t directed toward a certain individual per-say. It is focused on the people who feel left out, who feel like their luck has run out, who want a good laugh, who want a song to make them think differently, who love raw hip-hop, who love God, who love a music video that will make them cringe, scare or flinch a bit. My music reaches an extremely wide variety of people and can relate to everyone. But, if I had to answer the question it would reiterate that I rap for The Underdog’s in LIFE.


IAA INDUSTRY NEWS: Who are your musical influences?

JAKEUP: I have a lot of musical influences but I’m going to get the main/obvious one out of the way right now with that being Eminem (Marshall Mathers). Working with him one day would be extraordinary as our music styles are somewhat similar. I’m one of the few artists focusing on lyrics and not what type of Trap beat to drop and with exception of Kendrick Lamar and J-Cole, Eminem is the only lyrical rapper left in Mainstream Rap today. My senior year creative writing teacher Ms. Simpson in high school really opened my mind up to how to structure a poem, which ultimately lead me into structuring a song correctly and efficiently. Elvis Presley, CCR, 50 Cent, and Yelawolf are other artist that influence me at times. Most the time when I write a song though I just do JakeUp or The Savior (depending on who I’m writing as) and don’t try to copy anyone else’s style. Just do me.


IAA INDUSTRY NEWS: How would you describe your music to people?

JAKEUP: Every emotion the human contains all wrapped up into one. One minute I can make you laugh the next line I can make you cry. Its the way that I rhyme, I’m not really sure why. My music will take you back a bit and make you think about s*** like you’ve never thought about it before. It’s just to good to look away and I’ll always leave the fans wanting more.


IAA INDUSTRY NEWS: What makes you stand out from other artists?

JAKEUP: I talk about real stuff that actually matters. I’m not rapping about bitches, stacks of money, smoking’ weed all day while I have this girl twerkin’ on top of me. I rap about the stuff going on in today’s society and the world that kids my age want to hear. Another way I stand out is I have 2 parts to my music and I bring both to life. Not only do they have their own name and identity but I bring the person out to life in my videos and my songs as well.


IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?

JAKEUP: I just dropped “The JakeUp LP’ on June 9th to ITunes, Spotify, Rhapsody, Amazon Music, Xbox Music and a ton other retailers world wide. Right now I’m working on my next album, which is going to be a different vibe from “The JakeUp LP”. I’m about 10 songs in at this point and already know the title but I wont release that information out at this time. You will have to wait and see what the crazy blonde brat from Phoenix comes up with.


IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?

JAKEUP: My career goal is to be an International Icon/Public Figure. My purpose is much bigger then making music but this is my first love so I will keep making music for the rest of my life. And in 10 years I see myself being murdered before then by someone who doesn’t like how I speak my mind in my rhymes. Sadly, in this society if I don’t agree with your opinion on something then I must instantly hate you or hate what I don’t agree with. A big one is Gay Marriage but I won’t get into that. Just listen to my track “Smoke n Fire” to know what my take is on that.


IAA INDUSTRY NEWS: How can your fans access your music and contact you?

JAKEUP: I have the link to all of my music on my twitter page @JakeSchaffer bio as well as my Instagram Bio @JakeSchaffer44. My website is being built right now and I am just waiting on some paperwork to go through to make www.Jakeupthesavior.com My Official Website.