IAA SPOTLIGHT: GET TO KNOW- YEMIMAH – CANADA’S HOTTEST STAR!

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Yemimah is an Urban R&B/Pop singer/songwriter who resides in Canada. She is Equatorian, which is East African Sudanese & Arabic decent; the main languages Yemimah speaks are English, Kakwa tribal language and Arabic, which she incorporates into her music.

When Yemimah turned 10 years old she started to write music and learned to play hand bells, electric guitar, and the flute thru her after-school music class. After she had written all of her music her father had brought her to Calgary to record her music at Alchemy Studios. She was discouraged after hearing the recordings because she had never had any experience recording in a studio before. Taking that experience she kept on writing and recording music and coming back to the city every so often to record more music.

Yemimah’s main influences are Jennifer Lopez, Shakira, Rihanna, and cultural influences such as East African & Sudanese artists, watching her Uncles and aunts perform music, play tribal instruments in church back when she lived in Africa. Mixing these influences had led to her singing in English, Arabic and Kakwa, but using a pop, r&b twist to it. These influences are noticed in Yemimahs songs today.

Yemimah released her first r&b/pop songs “It’s Over Now” and “Cycle onto Reverbnation in Sept of 2012, which helped her draw attention from her management team headed by Thomas Williams. Her top single “Make Me Feel” was such a hit that it landed her radio interviews with LCF-RADIO around North America, Brazil, and UK from Carlito Truelife Radio Host and music opportunities from HIP VIDEO opening doors to all types of fans .

Yemimah released her first music video to her hit song “Make Me Feel” following her success with the song she released another hit track “Tell Me Something” Ft/ Jaynova which was released as a music video in June of 2014. The song “Tell Me Something” is a unique blend of pop/ethnic and rap sounds which helped her grow a buzz and recognition for the unique Urban music Yemimah creates today

IAA Industry News: What city and state are you from?
Yemimah: I am from Calgary, Alberta, which is in Canada. My family moved to Canada when I was 4 years old, my ethnicity is of east African decent in the country of Sudan. If you met me and we were casually talking, I would say I am Equatorian because that is what my people are called. My family speaks Arabic, Kakwa, and English because that is the language spoken in north America.

IAA Industry News: What is your music background?
Yemimah: The majority of my family plays instruments or sings in a choir group, so from that I have also been involved in choir at church since I was four and in school choirs; I would have to say I have been doing this for quite some time but took it more seriously when I was 16 years old.

IAA Industry News: What are your songs about?
Yemimah: My songs are about how I am feeling and what is particularly going on in my life. I do have a lot of things to celebrate in my life so quite a bit of my songs make me want to get up and dance.

IAA Industry News: What is your favorite song to perform and why?
Yemimah: My favourite song to perform at the moment is one of my new songs called “I like” the reason being is because the song is a mix of my Arabic/Equatorian roots but so urban and upbeat. So when I perform this song, I love how the crowd of people just cannot stop singing the lyrics with me, dancing with me, and best part is seeing their eyes light up when I am singing the song.

IAA Industry News: What has surprised you the most in the pursuit of a career in music?
Yemimah: What has surprised me is the fact that I feel like I have come such a long way, I have such a good team of people I work with, and to see people want to be so involved in my music and in my life is such a cool feeling. Especially, when I am just hanging out and all of a sudden people know me and want to meet me and talk to me, or audition for me to be a backup dancer or in my band─ it just blows me away… like they want to show me that they want ME to see their talents.

IAA Industry News: Who are your musical influences?
Yemimah: My musical influences would have to be Sade, Shakira, Rihanna, and Jennifer Lopez for their ethnic back ground and mixture of what’s urban. I love Beyoncé and Britney Spears because of how urban fierce they become when they are on stage, and last but not least, she’s an African artist named Brenda Fassie, she passed away, but I love how she put her culture on the stage and kept the crowds going; her music was influential and still is. My family listens to her music when we’re at family gatherings.

IAA Industry News: How would you describe your music to people?
Yemimah: I would describe my music as exotically urban. The reason I say that is because I feel like when I listen to my lyrics, or the beat, or the instruments used; you would typically expect that from me. You would think, “Oh here comes a girl that’s just going to sing R&B” , but really I am singing like 3 different languages in one song, or the beat might sound like a reggae beat, but I am singing in another language.

IAA Industry News: What makes you stand out from other artists?
Yemimah: I feel what makes me stand out from other artists is the fact that I am myself, I mean everyone is different in their own way, but with me personally, I feel like I try and blend the eastern part of the world with the western part of the world and use it to my advantage. I come from a foreign world and being able to live in Canada and showcase my heritage really helps me connect with people. I show them that I am in touch with what I was born into, but I am also well adapted into the culture I have been moved into. I benefit from the fact that I live in Canada, and I have this style of music because now when people hear of me or see me they say, “Wow it’s that African girl from Canada, she makes cool music….” , I also feel it makes it a lot easier to compete knowing here I am in this country doing this, where it would be a lot harder for me to be a singer in the USA because they have very many talented artists there that they need to compete with in that country.

IAA Industry News: What would you like to see changed in today’s music industry?
Yemimah: I would like to see changes such as more people being discovered from different parts of the world doing music; I still find it hard knowing because I am in Canada the style of music is not as accepted on the radio stations. The more urban Hip Hop and R&B songs are not played here. The music played on the stations here is mainly pop, country, or dance.

IAA Industry News: What are some upcoming projects that you are currently working on?
Yemimah: I am currently preparing for a cross Canada tour, with girl group Klymaxx for part of their world tour. I am also releasing a new song onto Itunes and we’re preparing for my music video for a song that will be filmed at the end of October. In between all of this I am still performing at shows in different cities.

IAA Industry News: What are your career goals? Where do you see yourself in 10 years?
Yemimah: My career goals are to make myself the best brand I possibly can, and have my music(product) reach as many fans as possible. I would love to become a household name and put Africa on the map, while also representing myself as a Canadian female artist just like Drake has been able to establish himself as a major artist from Canada─ Justin Bieber as well. In ten Years I would like to see myself continuing music just like Beyoncé , but also be able to branch out into some special clothing based off of what I like to wear when I am on stage.

IAA Industry News: How can your fans access your music and contact you?
Yemimah: My fans are able to access my music by going to my website www.Yemimahmusic.com , they can follow me on Instagram and twitter, www.instagram.com/_yemimah www.twitter.com/_yemimah , I have a fan page on Facebook where they can send me posts www.facebook.com/Yemimahmusic , they can watch my music videos at www.youtube.com/msyemimah , or they can send me personal messages and contact me on reverbnation www.reverbnation.com/Yemimah.

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451 COMMENTS

  1. “Yemimah: I feel what makes me stand out from other artists is the fact that I am myself”

    well said that’s the point be tru 2 u

    • Great answer !

      IAA Industry News: What would you like to see changed in today’s music industry?
      Yemimah: I would like to see changes such as more people being discovered from different parts of the world doing music; I still find it hard knowing because I am in Canada the style of music is not as accepted on the radio stations. The more urban Hip Hop and R&B songs are not played here. The music played on the stations here is mainly pop, country, or dance.

  2. another favourite part

    I would describe my music as exotically urban. The reason I say that is because I feel like when I listen to my lyrics, or the beat, or the instruments used; you would typically expect that from me. You would think, “Oh here comes a girl that’s just going to sing R&B” , but really I am singing like 3 different languages in one song, or the beat might sound like a reggae beat, but I am singing in another language.

  3. IAA Industry News: How can your fans access your music and contact you?
    Yemimah: My fans are able to access my music by going to my website http://www.Yemimahmusic.com , they can follow me on Instagram and twitter, http://www.instagram.com/_yemimah http://www.twitter.com/_yemimah , I have a fan page on Facebook where they can send me posts http://www.facebook.com/Yemimahmusic , they can watch my music videos at http://www.youtube.com/msyemimah , or they can send me personal messages and contact me on reverbnation http://www.reverbnation.com/Yemimah.

  4. I love this article, shes great. I love the background she has and how she is able to truly express herself.
    This is inspiring, and I am loving the journey.

  5. shes awesome

    IAA Industry News: What is your favorite song to perform and why?
    Yemimah: My favourite song to perform at the moment is one of my new songs called “I like” the reason being is because the song is a mix of my Arabic/Equatorian roots but so urban and upbeat. So when I perform this song, I love how the crowd of people just cannot stop singing the lyrics with me, dancing with me, and best part is seeing their eyes light up when I am singing the song.

  6. Yemimah I am so happy for you and very proud of you, us here at the agency love your work and can not wait to feature you in more of our magazines you are such a pleasure to work with and your attitude is the bomb!

  7. just wanting to say I am impressed 2 b honest
    Yemimah youre beautiful and very talented you just need someone to guide you to the next level
    but im very happy for your successes ! and continue with the piano its a good look for you

    • That is what I thought, but there are probably many factors that come into play when dealing with the music business.. but I believe if she continues down the path she is on she will have a great outcome and the results that she has wanted to have.

  8. I loved reading about Yemimah what she says is inspiring and shes not only thinking of herself. When I looked her up on facebook I noticed she has a family with many siblings, this is why she is grounded with a good head on her shoulders. I hope she has continued success in what she does and continues to meet the right people along the way to better her musical endeavors. I am excited to hear more from this girl and see what could be coming next.

  9. everything she says Im in awe

    IAA Industry News: How would you describe your music to people?
    Yemimah: I would describe my music as exotically urban. The reason I say that is because I feel like when I listen to my lyrics, or the beat, or the instruments used; you would typically expect that from me. You would think, “Oh here comes a girl that’s just going to sing R&B” , but really I am singing like 3 different languages in one song, or the beat might sound like a reggae beat, but I am singing in another language.

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