One viral moment is all it takes for a product to sale or an artist to pop these days and such is life for Patti LaBelle’s sweet potato pies. YouTube blogger James Wright released a video last week sampling the Walmart item, amassing three million views for himself and sold out status for Patti LaBelle’s desserts.
However, let the 71-year-old singing legend tell it, Wright’s video was just the whipped cream topping on the pie as she’s been doing this.
Patti LaBelle loves the YouTube guy who sang the praises of her sweet potato pies, but she says the frenzy over the delicious dessert is all her doing.
The famous diva whose pies have flown off the shelves at just about every Walmart in the US of A was not sharing credit as she showed up to the London hotel in a very rainy NYC. Patti loves James Wright, but she says the success is all hers.
BTW … it’s insane what’s happening with the pies … some are going for $100 on Craigslist. We called 30 Walmart stores and they said December is the earliest they’ll be restocked.
The pies have been in stores since September and Wright made his video on November 12. You can easily do the math with those variables.