IAA INDUSTRY NEWS: What city and state are you from?
ROY RY: San Francisco, CA
IAA INDUSTRY NEWS: What is your music background?
ROY RY: When I was about 12, we had a local artist/producer duo that would come through to Everett Middle School in San Francisco. They showed us how to articulate our feelings though writing. They also taught us how to make beats. From there, I didn’t rap too much. I was usually the kid who made beats. My cousin Anthony would write my raps. Then in 9th grade, I took a piano class at mission high school where I learned how to read music notes and play them by memory.
In 10th grade I proceeded to write my own raps and created my own rap groups. I just vibe out with my “yung slappaz” until about 2013. In 2011 I had a relationship with a girl, so I was getting my Drake on. I was rapping and singing over all of his beats about my emotions and how I was feeling at the time. I evolved and eventually made 11 projects being solo.
IAA INDUSTRY NEWS: Why do you want to record and release your own music?
ROY RY: This is my life’s purpose. I feel good helping people get though their problems with my lyrics. I want my listeners to relate to me and what I’m going through.
IAA INDUSTRY NEWS: What are your songs about?
ROY RY: When I dropped my first official album “Positive Life Advancement Rap”. I talk about being able to finish anything you start in life, figuring out your life’s purpose, and grinding hard to get what you want. I talk about showing dedication and perseverance through challenges you can’t handle and cope with. I talk about relationship problems, dreams and money. In 2014, I dropped basically a lot of melodic feels about being slept on, and how I’m messing with people. My music talked about my dreams and how I’m trying to find a better way to win.
IAA INDUSTRY NEWS: Who are your musical influences?
ROY RY: When I was younger, I used to listen to Shaq, he was the kazzaam! On a serious note, I was influenced by everything from Lauryn Hill, A Tribe Called Quest, Will Smith had a couple slaps, 50 Cent, and G Unit, Ja Rule, Jay Z, definitely early Kanye and Wiz Khalifa. I listened to Mac Dre and E-40 from my hometown. Right now I’m influenced by Drake, J Cole, Kendrick Lamar, and Big Sean. I love their work.
IAA INDUSTRY NEWS: How would you describe your music to people?
ROY RY: My music is full of vibrations of melodic trap. I love to use a trap percussion with a melodic background to create greatness. I just feel that there is a melody in almost anything. Especially when I can create beats and complement it with my voice. I can create almost anything.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
ROY RY: I have good work ethic. A lot of artists get lazy and don’t have a game plan or goals. I sing, rap, emcee, write, produce and write for other artists as well. I have the ability to make really good songs and just not focus on that one hit! I look to get my music on all platforms online. I am serious about my visual presentation, and how I conduct myself online. Basically, I am business minded equipped with a business degree in marketing and management. I take anything I put my time and money to serious.
IAA INDUSTRY NEWS: Tell us about one of the hardest challenges you had to face in your music career and how did you overcome?
ROY RY: The hardest challenge in the rap game in the bay is you have to be well connected. Which I am, but I don’t like to party and hang out with people who aren’t loyal. From me not hanging out and not having my face be seen with these individuals in every picture or have my presence felt at events being thrown. The blogs and DJs would overlook my solo material while they listen to all my features with popular bay artists and mainstream rap. They never would post me. I let it get to me and I would rant all day on my social media. So basically I was perceived as an individual who talked but never did it. I would spam everyone with my links. I was looked at like I wasn’t working hard enough. Now I just don’t give a F*** what anybody thinks. I make music for me and my fans. I stopped sending my music to the blogs that overlooked me, Now those same blogs are posting me when I drop a song. So basically I just kept my mouth shut, got my money up and my s*** straight. Now I’m getting opportunities I never had.
IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?
ROY RY: I just finished my Supreme and Trapmania mixtapes that dropped on audiomack and live mix tapes not too long ago. My next project might be called #WHYNOTME but don’t quote that. Anything can change because time has no plan.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
ROY RY: I want to build a legacy and label through branding. I want to have our own image and manage our own artists. I see myself being very successful in 10 years. If I didn’t think that, it just wouldn’t be right. I hope to be taking world tours and filling out arenas with my people who started with me since day one. Music is life. Once you understand your purpose, there’s no limits.
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