Son of a soldier, Se’von moved around much of his childhood, finally settling in Detroit and middle class suburb of Mount Clemens, Michigan. Dodging dealers, boosters, and thugs, Se’von managed to run in the streets without allowing them to determine who he would become. In a single parent home, the temptations of the hood began to get the best of him; needing somewhere to turn… he turned to music.
During the 2004 Rapvibe Summit in Chicago, Se’von wowed an audience of artists and industry executives, producers and promoters; a showcase that catapulted his name into the mouths and ears of some of the most well-known industry heads in the game as well as generating major label interest from labels such as Atlantic Records and Def Jam Records. Back home in Detroit Se’von was being nominated for “Best Male Artist” and continued to be nominated for 2006-2009 for Detroit Hip Hop Music Awards.
Bringing a true feeling back to hip hop music, Se’von encompasses the thoughts, feelings, struggles and ideals of people of all backgrounds by fusing hip hop, 80’s rock, and power-chord R&B. With a relocation to Atlanta Georgia, Se’von was faced with the challenge of standing out as a rising star in a in the middle of a major music mecca; Se’von responded to that challenge by writing for mulit-platinum acts life Case, Tony Terry, and Lyfe Jennings. He followed that up with starring in his own episode of the BET hit reality show “HELLDATE”, and he did not stop there, soon after that landing a major licensing deal with Turner Broadcasting for the 2012 NBA playoffs for his hit song “Long Road’.
Se’von is The 2013 Georgia Music Awards Winner for “Best Male Hip Hop Artist” and looks to continue recording stadium sized songs for the world to hear. Se’von was also nominated for “Best Male” Artist of the Year as well as “Best Male Hip Hop” Artist for the Georgia Music Awards (2014) which proves how far hard work can take you because Se’von was also nominated for “Album of the Year” for the SEA Awards (2015) With a veteran stage presence Se’von leaves the audience looking on their favorite music download sites and the shelves of their favorite music stores for his face. Sure to be the next superstar, his arrival into mainstream is already highly anticipated.
IAA INDUSTRY NEWS: What city and state are you from?
SE’VON: Mount Clemens Michigan, but I reside in Atlanta.
IAA INDUSTRY NEWS: What is your music background?
SE’VON: Both my mother and sister were in Gospel groups, and I sang in the choir. I also could always write poetry well. I even had a 3 poems published in a few poetry books, so it was only a matter of time before Gospel and poetry made a marriage.
IAA INDUSTRY NEWS: Why do you want to record and release your own music?
SE’VON: I’ve been told my music will change lives, my words will change hearts, and my vision will change a world. I believe them.
IAA INDUSTRY NEWS: What are your songs about?
SE’VON: My songs vary, but mostly about some sort of relationship. The songs aren’t necessarily just between a man and a woman, but say maybe, a man and his daughters first boyfriend and how that conversation might go.
IAA INDUSTRY NEWS: Who is your fan base directed towards?
SE’VON: My demographic will be authentic hip-hop fans that love an authentic, musical, live performance maybe from the ages of 16 and up.
IAA INDUSTRY NEWS: Who are your musical influences?
SE’VON: 80’s Gospel, Nas, Sam Cooke, Journey, Anita Baker, Chicago, Allman Brothers, Eminem, and Jay Z.
IAA INDUSTRY NEWS: How would you describe your music to people?
SE’VON: My music can be described as mainstream adult contemporary hip-hop.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
SE’VON: I care about the impact that hip-hop has on the culture, and I hold myself accountable for my lyrics and ideals. Sound wise, there is a small elite group of hip-hop artists who have a consistent positive message, are intriguingly lyrical, and perform with a live band. I’d like to think I have a shot at being that elite group.
IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?
SE’VON: I’m currently working on a project called “Stadium of Hearts” not sure just yet if I want it to be an EP or LP. The release of it will depend on the set up of the project, but I’m not as concerned with a release date as I am the set up of the record and the perfection of the whole project.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
SE’VON: I want a Grammy, but more than that I’d like to be in a legitimate position to have the world see and hear my music. I see myself being a “true” A&R for a reputable company helping to guide and sculpt the young creatives that will be burdened with the task of setting the trends for the following generation.
IAA INDUSTRY NEWS: How can your fans access your music and contact?
SE’VON: I am accessible via most social media and my website:
Facebook: Sevon Music Page
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