Creator of Ravele Productions and future super producer, Ravele has been manufacturing his unique brand of music since early 2006. Influenced by both gospel and hip hop music, he seeks to find a balance between contemporary and unique with his musical stylings.
Born Jamonte Ravele Little on November 19, 1990, Ravele began to discover his taste for music in a South Carolina church. At the age of 10, he received his first keyboard and began to teach himself how to play by ear. By 16, he had begun to develop his own unique sound in the studio.
Never an imitator, Ravele has sought to create beats that feature custom, never before heard loops with handcrafted drum tracks. Every beat reflects his confident, crisp style and displays its own refreshing individuality. Emerging in his own light, he seeks to make his everlasting mark on the music industry.
IAA INDUSTRY NEWS: What city and state are you from?
RAVELE: I was born in Havelock, North Carolina when my father was still in the military. From there, we moved to Fort Wayne, Indiana. I was too young to remember anything about either place. When I was 3, my family moved to Beaufort, South Carolina and we lived on a military base. At age 10, I moved to Seabrook but remained in South Carolina. Seabrook is the place I call home, where my family lives, and where I became Ravele (pronounced ruh-vele).
IAA INDUSTRY NEWS: What is your music background?
RAVELE: My music background is extremely diverse which I believe is an asset. Being from a military family, I experienced a large variety of cultural and ethnic backgrounds. As a result, I’ve heard every type of music possible ranging from Jimmy Sturr (a polka artist) to Three 6 Mafia. The music that had the most impact on me growing up, however, is church music. I fell in love with the piano and organ as a kid and, when I was about 10, I got my first keyboard. I taught myself how to play by ear and still play every day. My ability to play the keyboard has contributed to the variety of unique chords you hear in my music. Though my genre of choice is Hip-Hop, I have the capability to create songs of any genre.
IAA INDUSTRY NEWS: What are your songs about?
RAVELE: My songs reflect my passion for music. Even though there are no vocals, you can listen to my music all day. Why? I put my soul into every instrumental I create. It takes hours on one specific element at some times to find the exact sound that I am aiming for. The only thing that parallels my devotion to a unique sound every time is my work ethic. My music reflects who I am: confident, energetic, passionate, original. This drives every note that I play, every individual sound that goes into that distinctive Ravele sound.
IAA INDUSTRY NEWS: What is your favorite song to perform and why?
RAVELE: I don’t perform in the traditional sense but I can definitely say that I have favorite instrumentals. The one I like the most is actually a tie between I’m Back and Center Stage. Both of these beats bring to life my creativity; both were very difficult to express in the studio. Not to say that my other beats are not excellent. These two are just shining examples of my personal style. ‘My style’ meaning that there was no strong outside musical influence. I made those without having a specific style in mind. I also take pride in the fact that they came to fruition while I was still a novice producer.
IAA INDUSTRY NEWS: What has surprised you the most in the pursuit of a career in music?
RAVELE: I think the most surprising thing has been how hard it is to get successful exposure in the music industry. There are a lot of people robbing artists blind claiming to have industry connections. It is hard to tell the real from the fake. Self-promotion is incredibly expensive over time. I have been doing so for nearly 7 years. When you don’t make money for what you do, it gets stressful trying to maintain a promotion campaign. I am a proactive person and the fact that there isn’t a way to get people who matter to my site early on is annoying. When you have talent, it seems almost impossible to get noticed without knowing someone who is already connected to the industry. That hasn’t stopped me from grinding my way up the ladder though.
IAA INDUSTRY NEWS: Who are your musical influences?
RAVELE: As I mentioned earlier, church music had a great influence on getting me to this point. So much so that the first instrumentals I ever made were gospel soundtracks. However, from the hip-hop standpoint I can think of a few. I would say, initially, my biggest influences were Young Jeezy, and T.I. I liked Jeezy’s “My Hood” so much that I remade it. And T.I.’s “What You Know” instrumental changed the game for me. There was also a period of time when I listened to Three 6 Mafia religiously; particularly “The Most Know Unknown”. Waka Flocka Flame’s “No Hands” influenced a lot of 2010. Yo Gotti’s “We Can Get it On” instrumental defined 2011 for me also inspiring a remake. It’s not so much for me the artist as it is the music. There are hundreds of artists who have great instrumentals and I listen to them all. As I grew up, I listened to all types of music and I have made instrumentals for many genres. The genres I enjoy exploring the most still remain Hip-Hop and R&B.
IAA INDUSTRY NEWS: How would you describe your music to people?
RAVELE: The first word that I would use to describe my music is ‘distinct’. My sound is not one that you hear on the radio. It is not something that you’ve heard before. You cannot find this sound anywhere else. When people hear my music, they know that I made it. There is nothing generic about it. I feel like my music is to the industry what Drake was for the singing rapper. I can change the game. I know that. The hardest part of trying to make it is getting everyone else to see the same potential that I see.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
RAVELE: Where do I begin? My distinctive sound separates me from my contemporaries automatically. My work ethic is unmatched. My drive is outstanding. And, though it may not seem like it from the way I talk, my ego is in check. I can definitely improve; no artist can do it alone. But the raw talent is already here waiting to be explored. I am over 200 beats in and still going strong. I have so many instrumentals that I can’t even name them all. Not many 25 year old producers can say that. I’m young, I’m ready, and I’m different. Let’s get this started!
IAA INDUSTRY NEWS: What would you like to see changed in today’s music industry?
RAVELE: Like I mentioned before, it’s hard for eager, talented artists to come up without already having some type of connection. Most don’t even know how to get started. Some just don’t have the revenue required to promote themselves. This needs to change. A good friend of mine JK Cooley, also hailing from SC, is extremely talented but has little to no exposure. That’s why I promote him on my site www.ravele.com. A lot of fans are missing out on good music because it’s nearly impossible to be successfully independent unless your name is Macklemore. When I get connected, I’m going to give talented artists who need opportunities to shine the ability to. I swear on that.
IAA INDUSTRY NEWS: What are some upcoming projects that you are currently working on?
RAVELE: The collection of my work is only growing larger. I am currently compiling Ravele’s Platinum Selections Vol. 2 which will showcase my most popular beats of 2016 so far. Ravele’s Platinum Selections Vol. 1, released in December of 2015, is available now for listening on my site www.ravele.com. Additionally, I am collaborating with several artists, including JK Cooley to complete their albums scheduled for release later this year.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
RAVELE: In ten years, Ravele will be a household name if not sooner. My goal is to make a lasting impact on the music industry. I want my music to be heard in as many ears as humanly possible. I’ve already made over $2,000 self-promoting. Imagine what I could do if my music was widely available! Ultimately, after I get signed, I intend to officially branch out to other genres and markets. My talents are in no way restrained to Hip-Hop or to music. I can be a force to be reckoned with in any capacity. My personality will not allow me to fail. I can tackle any musical challenge. I can meet any deadline no matter how unrealistic. Give me the opportunity and I will exceed expectations. Guaranteed. When people think of Ravele it will be right along with other names like Dr. Dre, Diddy, Timbaland, Kanye etc. I won’t need an introduction. Don’t believe me just watch.
IAA INDUSTRY NEWS: How can your fans access your music and contact you?
RAVELE: I am incredibly fan friendly and provide many ways for you to keep up to date with the world of Ravele. When you contact me I will reply NLT 24 hours later. In most cases, the response is immediate. When you visit my site enjoy the music and the freebies available with no strings attached. Like me on Facebook, comment, tweet about me, enter a contest to win a weekly free beat, download away, go crazy. It’s on me. Find out more about the next industry legend below:
Facebook: Ravele – www.ravele.com
Primary E-mail: email@example.com
Alternate E-mail: firstname.lastname@example.org
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