IAA SPOTLIGHT: GET TO KNOW – CENO – CALIFORNIA’S HOTTEST STAR!

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Ceno was born Lionel Bradley in Glendale, CA Los Angeles County to Lawanda Durio, the second oldest of four boys. Ceno’s mother and father were heavy into drugs, which left him to be partly raised by his grandmother Marion. His grandmother lived in South Central on 87th St, and other family members including his Uncle Tony aka Big Bone,was a member of the 87th Street Gansta Crips. Big Bone was like a father figure to Ceno. Ceno was influenced by his uncle and other family members to be involved in street life which included gang banging, stealing cars, and selling dope.

Ceno tried to go a different path than others in his family, and attended Bethune Middle school where he excelled in band, and played numerous instruments, and was even in a few jazz bands, but the gang influences around him were never ending,  Ceno’s grandmother notice the path that her grandson was taking. She decided he, his mother and brothers should leave Los Angeles for Upland, a suburb of San Bernardino County. Unfortunately the gang life continued to affect Ceno’s family, and after he lost his older brother, and Uncle Tony within a few years of each other to gang violence, his path was determined. Even though Ceno was very smart, the streets seemed more appealing than education. By 17years old, Ceno was as high school drop out. He was the man in the streets selling weed and meth, and even had people working for him. Even though Ceno had an undeniable love for music nothing could keep Ceno from the fast life and ultimately, he went to prison for 5 years for armed robbery . While locked up, Ceno decided to step back from the street life, and focus on his true calling music. After being paroled in the end of 2013 Ceno got serious with music, and reunited with his little brother Cwik, and homies Magic, Gotdam, Fosta, J Loco, and went hard in the rap game

IAA INDUSTRY NEWS: What city and state are you from?

CENO: I’m coming straight from la la land. For those who don’t know what that is its Los Angeles, CA
IAA INDUSTRY NEWS: What is your music background?

CENO: My love and passion is hip-hop, but I grew up on country music and oldies. I enjoyed listening to some classical and jazz due to the fact that I was into a variety of bands and orchestras.
IAA INDUSTRY NEWS: What are your songs about?

CENO: The music I make has a wide spectrum of concepts. I talk about my life experiences allowing people to get glimpse of what being Ceno is like. I elaborate on others experiences as well. I create a visual and emotional depiction of what I would feel if I was in that person’s shoes. Ultimately, everything is a potential song
IAA INDUSTRY NEWS: What is your favorite song to perform and why?

CENO: ‘Say My Name’ is the song I love to perform because when people hear it and feed off of my energy, I can see a transformation. I have people in a hypnosis state temporarily.
IAA INDUSTRY NEWS: What has surprised you the most in the pursuit of a career in music? 

CENO:The most surprising thing I’ve came across is just how people embrace my music and become one with it. I also have been surprised at how it really is a lot of work that comes along with it.

IAA INDUSTRY NEWS: Who are your musical influences? 

CENO: My biggest influences in music I would say is Beethoven because of how he makes his music emotional and seem very cinematic with only audio sound.

IAA INDUSTRY NEWS: How would you describe your music to people?

CENO: I’m a musician, but music is not what I create in my opinion. What I create is an emotion. I mirror the different emotions and put it in a hip-hop form.
IAA INDUSTRY NEWS: What makes you stand out from other artists?

CENO: I would say my work ethic and determination is what separates me from others. As well as my drive to be successful in whatever I do.
IAA INDUSTRY NEWS: What would you like to see changed in today’s music industry?

CENO: The music industry is constantly evolving so it’s always changing. But the music I create will contribute to the change
IAA INDUSTRY NEWS: What are some upcoming projects that you are currently working on? 

CENO: I’m always working. I just released The One Take Mixtape which is a mixtape done in one take from start to finish. That is something that has yet to be done in music until now. I’m working on Vol. 2 now

IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?

CENO: Like any other musician, Being successful in music is the ultimate goal. In ten years I see myself as one of the names mentioned and discussed with the greats we all think of.

IAA INDUSTRY NEWS: How can your fans access your music and contact you?

CENO: @ceno700 on all social media and on ceno700.com is where I can be reached.

 

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404 COMMENTS

  1. oh yea that one take joint downloaded it. its dope but do you think he actually did it in one take that’s hard to believe

  2. the way he answered his questions can tell not just some dumbass who can rhyme that’s all rap is nowa days

  3. yeah I agree technically he can say it but don’t actually do it. like some marketing tool but im a believer

  4. I meet this dude years ago. He rolled with my homie j-loco. I tried to manage a group with him in it but life pulled us in different directions. I’m glad to see he’s doing big things. He didn’t just start yesterday he’s been working at this for many years. And his hard work is finally being recognized. Ceno if you read this keep doing what your doing.

  5. nothing comes easy, and when it does its natural as humans for us to appreciate it less… so WORK HARD

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