“Louisiana native, Andrea Clay discovered her love for music at the age of 5. Inspired by Tupac, a liberated and educated thug, Drea began writing conscious and subconscious lyrics in 95. Throughout her childhood she turned to music like a security blanket…the studio became her safe zone. Initially “Infinity”, the lyrical whiz took on the pseudonym: GUCH. “Infinity didn’t define me. I mean, the name was cool, and of course I want my music to be everlasting…when my friends asked me how I was…I always replied ‘I’m Guchhh.’ Meaning..I’m good..nothing bothers me.”
Digging into her story further, it became evident that in music Andrea really is Guchhh, unbothered. Matters the worries of the world she maintains a constant peace. In spite of familial hardships and unfathomable circumstances, GUCH has remained true to her passion. When asked about her support system, the list was too vast to be listed. Of course, her family and friends were mentioned, but she was certain to give all Glory and Honor to God for the privilege to be capable of converting emotions of herself as well as others through music. Her personality matches her passion. In her spare time she volunteers. She enjoys working with children with special needs. This is one artist in tune with what matters.
GUCH got the skill, confidence, hunger and courage to revive a sound that’s been lost. Her substance and abstract concepts have the ability to make a lifetime connection. She combines hard-edged raps and monstrous sound, to form a style all her own.
IAA INDUSTRY NEWS: What city and state are you from?
GUCH: I’m from New Orleans, Louisiana, a place of culture and the home of Jazz also known as “the Big Easy”. I lived downtown in the 7th ward where I spent many days entertaining my friends with freestyles and songs I would make up.
IAA INDUSTRY NEWS: What is your music background?
GUCH: I have been drawn to music ever since I was a child. I played the flute in my elementary school band, but that wasn’t enough. I wanted to express myself more so I started doing talent shows and rap battles. I later learned that my father is a musician so I guess that is why it’s in my blood. All I can think about is creating music.
IAA INDUSTRY NEWS: What are your songs about?
GUCH: My songs are about life experiences that I myself and others have gone through. They reflect on the world that we live in, and also give a since of hope and joy to escape to a place of peace.
IAA INDUSTRY NEWS: What is your song to perform and why?
ITS GUCH: My favorite song to perform would be my hit single “FINESSER”. It gives me great pleasure to introduce who I am as an artist through a song while doing what I do best, finesse an audience.
IAA INDUSTRY NEWS: What has surprised you the most in the pursuit of a career in music?
GUCH: I am mostly surprised at the lack of substance in the music today. Hip-hop is losing its value in the world.
IAA INDUSTRY NEWS: Who are your musical influences?
GUCH: 2 Pac has always been a major inspiration to me. He spoke the truth and that will forever inspire me along with other greats such as Jay Z and Nas for the message they taught through music.
IAA INDUSTRY NEWS: How would you describe your music to people?
GUCH: My music is best described as a hip-hop siren. At the sound of it you automatically stop, pay attention and move accordingly.
IAA INDUSTRY NEWS: What makes you stand out from other artists?
GUCH: I have always been different from other girls. I stand out because of the way I dress, the way I walk and the way I talk. It screams “pay attention”. My music has its way of catching anyone’s attention without me being half naked because I set trends I don’t follow them.
IAA INDUSTRY NEWS: What would you like to see changed in today’s music industry?
GUCH: I would love to see more originality. Today’s music all sounds the same to me and everything is a mimic of someone else’s work.
IAA INDUSTRY NEWS: What are some upcoming projects that you are currently working on?
GUCH: Currently I have my album “TRANSITION” available on all popular online music stores which was released on 12/25/15. Right now I’m working on a mixtape “LESBIHONEST” which is expected to be released late summer 2016 on Spinrilla, Datpiff, and more.
IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?
GUCH: My goal is to bring diversity into hip-hop. I want to reintroduce originality, and create a platform for real artist with the rebirth of real hip-hop. In the next 10 years I hope to have my own established label with artist the will continue to provide hip-hop with substance and originality.
IAA INDUSTRY NEWS: How can fans access your music and contact you?
GUCH: My music is available on Soundcloud(Itsguchhh), Youtube(itsguch), iTunes,Google Play, Spotify and more. Of course I like to interact with my fans so I can also be found on (IG,Twitter,SC) by searching Itsguchhh. For all business inquiries I prefer to be reached at firstname.lastname@example.org.
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