Born Brandon Russell from Memphis, TN. MINDFRAME is a talented artist with a specific view on life, his own unique sound of Hip-hop, Soul, and R&B fused, and a talented southern-artist who is well-skilled in punch-lines and metaphors. Born and raised in the streets of Memphis, he always strives for greatness and did not mind being different or unique. Music was his only gateway to begin expressing himself and also helping him to escape his earthly troubles.

Mindframe’s music is raw and authentic. He is an amazing and entertaining rapper in the studio and on the stage. He is honing a voice and a sound of his own. He is the artist to watch in 2016.

Intelligent, down to earth, and a man who demands respect but as humble as they come! His style is mainly based on life experiences, the hustle and grind, women, and enjoying life as we know it! His most resent project is entitled #DontMINDMe hosted by DJ Smallz of Southern Smoke available on Datpiff, Livemixtapes, Mymixtapez, and Spinrilla.


IAA INDUSTRY NEWS: What city and state are you from?

MINDFRAME: I am from the great city of Memphis, TN, born and raised.

IAA INDUSTRY NEWS: What is your music background?

MINDFRAME: I grew up in the 90’s so my music background is a compilation of southern Hip-Hop, R&B and Soul. These genres have affected me in a great way throughout my life. I started writing poetry at first and then began freestyling and rapping in middle school and ever since then I knew that hip-hop was for me.

IAA INDUSTRY NEWS: Why do you want to record and release your own music?

MINDFRAME: I want to release and record my own music because I view it as more than a job or hobby. My music is my passion, my life, and most importantly my brand! It is a part of me and me in general. So I release my own out of freedom and a small amount of limitations.

IAA INDUSTRY NEWS: What are your songs about?

MINDFRAME: My songs are basically about my real life experiences and thoughts and is even filled with the thoughts and experiences of others so people can relate and feel familiar with my music. I like to have a message in each song so people can take something positive and apply it to their life as well.

IAA INDUSTRY NEWS: Who is your fan base directed towards?

MINDFRAME: My fan base is directed to men and women from the age of 18-40. And the area would be more southern states but have huge possibilities to be played in other areas such as the West Coast and Northern States as well.

IAA INDUSTRY NEWS: Who are your musical influences?

MINDFRAME: My musical influences vary but compliment my style. My influences are Playa Fly, Kanye West, Big K.r.i.t., Sam Cooke, Three6 Mafia, Notorious B.I.G., Geto Boys, and Big Sean just to name a few!

IAA INDUSTRY NEWS: How would you describe your music to people?

MINDFRAME: I would describe my music as unique, authentic, different yet relatable, and just real! My music possess a great amount of substance and lyrical content but you can still ride and have fun with it. I try to always deliver a message of positivity and it is ear friendly to a broad audience.

IAA INDUSTRY NEWS: What makes you stand out from other artists?

MINDFRAME: What makes me stand out from other artist is my fearlessness. I’m a rebel and my own trendsetter. I’m my own brand and set my own standards. I’m perfectly fine with being different and not making regurgitated music or sounding like everyone else. I also do not write or rap about a life I do not live or things I have not done nor seen. I’m able to be me and still male great music to top it all off!

IAA INDUSTRY NEWS: What are some upcoming projects you are currently working on?

MINDFRAME: I am currently working on some new singles, collaborations, and visuals for them. I am preparing to compile another mixtape and ultimately a small EP. I am also currently shooting a miniseries documentary of webisodes of my journey to success on my music career journey.

IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 years?

MINDFRAME: My career goal is to be well established and respected independent artist in the business. Then to eventually start my own label to give other artist an opportunity and platform to shine as well. I would also like to venture into different business endeavors such as movies, writing, and co-producing. But most importantly be in a set situation to where I am able to give back.

IAA INDUSTRY NEWS: How can your fans access your music and contact you?

MINDFRAME: My fans and future fans can find music on www.souncloud.com/mindframemusic90 and also www.reverbnation.com/mindframemusic.

They can email me at mindframemusic90@gmail.com

And follow me on my social media sites:

IG: @thankgodim_frame

TWITTER: @thankgodimframe

YOUTUBE: Mindframe Music




  1. I’m Rockin with Mindframe. PERIOD! No question .. Y’all must ain’t heard the flow, the track , the bars! Ain’t no way!! #ABKLLD4ever!

  2. You really don’t hear good music that you can actually relate to, enjoy, and turn up to all in one artist. I’ll support him til the wheels fall off! Memphis raised #SupportTheReal #MindFrame

  3. By far the most slept on artist out right now. If you haven’t heard his music, you’re still sleep. Stay woke and recognize who MINDFRAME is.

  4. Wow! I always have said and will continue to say this, you’re going FAR!! Never give up on your dream, you’re just steps away. So happy for you!!! You deserve it!!

  5. One of the most talented artists I have heard in a long time. Humble beginnings and hard work take you a long way. Proud of you bro, keep grinding. GOMAB!

  6. So happy that the buzz is getting out about mindframe. You’ve been working hard and it’s paying off. Stay humble! Stay great!

  7. Mindframe keep going hard for the city!!! 901 next up!! Been going bananas since we was young, ain’t no limit to ya talent keep going strong!!
    E. Shizzle

  8. So elated that your hard work and grind is getting the recognition that it deserves and your able to share it with the world! So proud of you! Keep it up #alwaysgonesupportthereal

  9. Mindframe brings a blend of Neo-R&B, Hip-Hop, and a sound that can be describe none other than the “Memphis Soul” together with his lyrical intergrity and whit into a combination where one cannot help but feel his energy and ambition! Good looks to the Young King on the rise!

  10. All I can say is WOW! This man has a story to tell. He really hits a variety of people. MindFrame’s style is unique but relatable. I really enjoy his music and art. Mindframe can only go up from here. Mindframe just know I will always be your number 1 fan!!!!!

  11. Brandon I’m so proud of you. I always told you everything was coming for you. Every time I hear about you I smile knowing that I can proudly say he doing what he loves and what he is striving for. I can go on and on you know me but keep striving towards your goals bigger and better and the best is yet to come. Love always boo…….

  12. New artist emerging is rare these days. THe last breakout star was JUstin Beiber. I know many names has followed suit but they either flame out or just 15 mins of fame. I hope it does not happen to this guy.

  13. Just making it here in the IAA Spotlight is a big accomplishment in itself. This exposure is powerful and can lead you to even more success!

    • It was sorta given to me. All because I think hard and take my time with my lyrics. I get into a deep state of mind. And I’m always in the mindframe when it matters. Hence.. MINDFRAME

  14. Great interview Mindframe. You’re an inspiration for anyone trying to
    rise in the music game (or trying to achieve anything worth while).

  15. I chanced upon his video on youtube. I thought it was nice. And now I stumbled upon this article. Guess I’ll have to pay attention now because I have a good feeling this man is going to rise above the rest.

  16. Giving back!!! It is nice to see that you do not forget your fans and roots.Those are keys for making it into the big stage. Good luck man!!!

  17. Like Coolio said, you can’t help me until you help yourself. Glad you’re trying working on establishing yourself so that you can be in a position to also help others.

      • And don’t forget about Myspace. It may not be the popular social network it used to be, but it is another great platform for independent artist and it’a owned by Justin Timberlake. So worth getting some exposure there too. My advice, especially for a marketing perspective of an independent artist, is to be EVERYWHERE! Everywhere people turn it should be Mindframe on the brain. Saturate the market baby! Go big or go home.

  18. Aight B. Russ I see you. Keep spittin that knowledge and shaping the Mindframe of the people. We need a fresh voice like you in the game.

  19. I like an artist such as MINDFRAME who has a message in their songs. Listeners more easily relate to an artist and to songs that share similar experiences. Nice beat!

  20. I would like to listen to your music. The info provided in this blog is enough for me to like what you sing. I bet it must be amazing. When are you releasing an album?

  21. Mindframe: You rock man. Keep up the rap music and soon you will be hitting it higher than Slim Shady. Best wishes to you man.

  22. I was able to listen for a few seconds your song NOT ME and right away I can tell its different from your typical rap song. You look good in those visors dude.

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