IAA INDUSTRY NEWS: What city and state are you from?

Shawn Archer: I’m from North Philadelphia, Pennsylvania.

IAA INDUSTRY NEWS: What is your music background?

Shawn Archer: Well music has always been a part of my life since I was a child, whether it was hearing my Mom play it throughout the house or when I was outside hearing the cars riding by, it was always around me. Even though I didn’t have a family member that I know of that did music it was just one of those things that I felt was meant to be, its one of those things you can’t explain. Ever since my first time hearing hip-hop from that day I just knew that’s what I wanted to do and I haven’t stopped since.

IAA INDUSTRY NEWS: Why do you want to record and release your own music?

Shawn Archer: The things I see and go through. See music for me is just a way to express my emotions and the way I feel in an artistic way, so everything I talk about is from my perspective and the way I view the world and that’s what I feel music is suppose to be about.

IAA INDUSTRY NEWS: What are your songs about?

Right now my favorite song to perform would be “No Lames Allowed” and the reason being is because its a very high energy record, its one of those songs that gets the crowd hype so its always fun to perform that record. So when you get time go check it out and you will see exactly what I mean (laughs).

IAA INDUSTRY NEWS: What has surprised you the most in the pursuit of a career in music?

That a lot of artists don’t understand that this a business. Prior to me understanding the music business even though I didn’t know the particulars I still understood that this is a business and it takes more than just talent to get where you are trying to go, and it just amazes me how other artist don’t look at it the same so that surprised me the most.

IAA INDUSTRY NEWS: Who are your musical influences?

I am a student of the game so I am influenced by a lot of artist but to name a few I’m going to say Biggie, Jay Z, Nas And Mase.

IAA INDUSTRY NEWS:  How would you describe your music to people?

The Good, the bad, and the ugly that’s exactly what you are going to get from my music. A lot of high energy, fun and bravado but also I got pain and struggle as well.

IAA INDUSTRY NEWS: What makes you stand out from other artists?

Just staying true to who I am as a person. I feel like everybody in this world has something unique about them all you have to do is embrace it, and since music is just an extension of me that’s exactly what I do and I feel that’s how I will always stand out.

IAA INDUSTRY NEWS: What would you like to see changed in today’s music industry? 

To be honest nothing. I feel like with the internet everybody has there own lane if you wanted to stay independent you can and if not you can go to a major label so I’m happy with the way the industry is going.

IAA INDUSTRY NEWS: What are some upcoming projects that you are currently working on?

I have “Swag & 808’s” available on all digital platforms Itunes, Spotify, Tidal etc. so right now that’s what my main focus is on.

IAA INDUSTRY NEWS: What are your career goals? Where do you see yourself in 10 year?

I can’t give you the playbook cause that will spoil the movie (laughs). But just know in 10 years Shawn Archer will be a household name as well as SKE records and whether you like me or not one thing you will do is respect me and what I bought to the game and the city of Philadelphia!

IAA INDUSTRY NEWS: How can your fans access your music and contact you?

Instagram and Twitter: @iamshawnarcher or they can hit me direct 267-979-6164 I’m on my Mike Jones (laughs) and make sure you go get that “Swag & 808’s” and checkout my videos and Vlogs on Youtube and last but not least thank you for the interview and letting me use your platform.

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