Netflix Isn’t Killing Movie Theaters, Study Shows #IAAThePlug

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Wow Netflix is really killing the movie theaters! A new study conducted by EY’s Quantitative Economics and Statistics group, Show how much Netflix is interfering with the movie theater business. People who go to movies in theaters more frequently also consume more streaming content. That flies in the face of the “conventional wisdom” of box office sages, who grimly ascribe flatlining theatrical attendance to the growing popularity of digital entertainment companies.

If the study’s findings are accurate, it would appear that the two forms of entertainment consumption are more complementary than cannibalistic. The study found, for instance, that respondents who visited a movie theater nine times or more in the last 12 months consumed more streaming content than consumers who visited a movie theater only once or twice over the past year. Those who saw nine or more movies at the cinema averaged 11 hours of weekly streaming compared to the seven hours of streaming reported on average by those who saw one to two movies at the multiplexes.

Let us know what you think about this … Comment below and let me know what you guys think!

-Lola Angelec

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