Beyoncé & adidas Announce Iconic Partnership #IAAThePlug

Beyoncé & adidas Announce Iconic Partnership #IAAThePlug


 With news of Beyoncé reportedly set to dominate in the music and TV realms this year, fans won’t have to speculate as to what’s signifying her freshness.

On Thursday (April 4), the globally known megastar has unveiled the details on her new partnership with adidas.

“This is the partnership of a lifetime for me,” Beyoncé, 37, said via press release. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

The partnership will not only include a relaunch of Queen Bey’s entrusted Ivy Park brand and will focus on co-creation for both performance and lifestyle products and materials.

“As the creator sports brand, adidas challenges the status quo and pushes the limits of creativity through its open source approach,” Eric Liedtke, the Executive Board Member of Global Brands for adidas

“Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.”

Look out for an extensive rollout as the unique relationship will establish core principles that stress the importance of women in leadership, shared ownership, empowerment and collaborations.

With its core brands adidas and Reebok, the Herzogenaurach/Germany-based company is said to employ the upward of 57,000 people worldwide and have a reported generated sales tally of around €22 billion in 2018.

Join IAA’s Plug Community Today & Get Connected In Seconds!

Artist Development Workshops 📗Brand Development Programs 📘Industry Press Releases 📙Audience Development/Build Core Fan Base 📕Public Relations & Promotion Campaign 📗Geo Targeting / Advertising 📘How To Monetize Your Product 📙Project Management 📕Performing Rights Organization & FM Radio Placements 📗Sponsorships, Product Placements & Music Licensing Deals 📚Access To Our Industry Network & Much More… Contact Us Today (215)921-8465 & Get Connected In Seconds! CLICK HERE

IAA Industry News is the leading online community for the hottest news and reviews of music, fashion, film, comedy, authors, urban and pop culture. We are committed to providing a voice for the independent talent community. Here you’ll find exclusive interviews of established and up and coming artists, fashion designers, entrepreneurs, world premieres of new music videos and albums, spotlight articles, uprising podcast shows, industry insider advice and much more. Our wide- ranged audience includes passionate music fans and entertainment lovers from all walks of life.

To Be Featured On IAA Industry News | To Advertise On IAA Industry News

 Contact- Info@industryallaccess.com


%d bloggers like this: