#IAAFanPick Hip Hop Classic 1983- NEWCLEUS – “JAM ON IT” #IAAThePlug


Newcleus was an American electro and old school hip hop group that gained popularity in the early 1980s. The group is primarily known for its 12-inch single “Jam-On’s Revenge” (re-released as “Jam on Revenge (The Wikki-Wikki Song)” (1983) and “Jam on It” (1984), which began as an anti-rap joke, according to founding member DJ and producer Ben Cenac.

At the time (1981) we were going by the name Positive Messenger and were making music that had a purpose, either messages of love or faith or talking about the conditions of the world. However, we were still doing lots of Hip-Hop jams with our DJ crew Jam-On Productions. So, one of our DJs, Salvador Smooth, kept nagging me to do a Rap song. Having come out of Hip-Hop street battles in Brooklyn in the ’70s, I didn’t really think much of the Rap records that were playing on the radio, so I figured as a joke I would make a parody jam … I threw in an idea from an [event] that actually had happened in the ’70s, when a DJ who we had just blown out in a battle said to me “Yeah, you guys are bad, but you can’t do this… wikki wikki wikki wikki,” meaning how we didn’t scratch on the turntables.

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